Here’s another treat from LEGO, and it looks like the LEGO VIP Rewards Center got more interesting. Following a rather indefinite hiatus, the revamped LEGO VIP Rewards Center was now updated to include several highly-prized LEGO exclusives that you may have likewise missed. As reported by Allen from The Brick Fan, the Rewards Center has now added a sweepstake where VIP members can have the chance to win an uber-exclusive LEGO SDCC 2012 Shazam Minifigure.
The mechanics are pretty simple. You use your LEGO VIP points to purchase raffle entries in order to join. Each raffle entry for this LEGO SDCC 2012 Shazam Minifigure will cost you 50 VIP points, while you are allowed to submit up to 15 entries to up your chances of winning.
Furthermore, this minifigure sweepstakes promo, according to the LEGO Ambassador Network, will be a regular part of the LEGO VIP Rewards Center starting with the LEGO SDCC 2012 Shazam Minifigure. Other future minifigure raffles will include a signed Star Wars minifigure and an exclusive version of a Marvel character. Though I’m not really a fan of exclusive, event-specific LEGO releases, I just hope these future prizes will include never-before-seen minifigure characters from these franchises. Or it could be from their non-licensed repertoire like the return of Mr. Gold (71001) perhaps.
Other rewards to be added later on will also include a designer signed copy of the LEGO Star Wars UCS Imperial Star Destroyer (75252) worth $700 and signed copies of a new edition of the LEGO Star Wars Visual Dictionary.
Here’s the news as it is from the LEGO Ambassador Network.
Reward Centre-specific items, we are looking to kick off our first Exclusive minifigure sweepstake in February with a 2012 San Diego Comic-Con “Shazam!” minifigure where people from the following countries are allowed to participate***. VIP Members can enter the competition by redeeming 50 VIP points (up to a maximum of 15 entries) with the winner being drawn at random (postcard entries applicable where local law dictates).
The Rewards team intend to operate these sweepstakes every month starting 10th February and running until 2nd March for Shazam! Upcoming minifigure sweepstakes will include a signed Star Wars minifigure and an exclusive version of a Marvel character.
With regards to other items upcoming on the Reward Centre (dates to be confirmed) are designer-signed Imperial Star Destroyer sets and designer-signed Star Wars Visual Dictionary copies.