While most of us may not have the luxury of visiting the LEGO House in Billund, Denmark, LEGO has now taken the extra mile of allowing virtually anyone with an internet connection to have a look at the inner workings and activities inside the famous Home of the Brick. The LEGO House is still closed as of to date no thanks to the raging pandemic(it’s slated to reopen on June 22 ). But this setback did not hinder its team to provide something unique and innovative to all LEGO fans who would love to pay a virtual visit – all at the comfort and safety of their homes.
Starting June 11 until September 1, the LEGO House will offer five virtual tours, focusing on the history and legacy of the LEGO Group since its humble beginnings in 1932 until the present.
Participation in these virtual tours is FREE, which will only require you to sign-up via their online registration form. You also get to choose your preferred time based on the virtual tour’s two predefined time slots. Bear in mind though that these 60-minute tours are in CEST so you will need to plan ahead accordingly.
There seems to be no deadline on until when you can register, but I suggest that you still register promptly if you would like to participate. Here’s a brief description of what to expect from each of these LEGO House virtual tours. If you already registered, and then be sure to check your inbox for the access link to join.
The Beginning of the LEGO Group, 1932 – 1946
June 11, 2020 at 10AM CEST | June 11, 2020 at 2PM CEST
The LEGO Group – Consolidating Plastic, 1947 – 1961
June 25, 2020 at 10AM CEST | June 25, 2020 at 2PM CEST
Through a guided tour in the LEGO House History Collection, you can learn about a crucial period in the history of the LEGO Group. The gamechanger happened in 1958 when the LEGO brick was introduced, but many other activities in the late 1940s and up through the 1950s contributed to creating the foundation of the company we know today and we are here to tell you all about it.
The LEGO Group – Expanding the LEGO System in Play, 1962 – 1978
July 9, 2020 at 10AM CEST | July 9, 2020 at 2PM CEST
Go on a guided tour in the LEGO House History Collection and learn more about how the LEGO System in Play was expanded up through the 1960s and 1970s. We will cover the introduction of movement and role play, talk about the background for creating the first LEGOLAND Park, and much more. We will even touch upon who the first CEO/Managing Director to come from outside the owner family was…
The LEGO Group – Introducing New Ideas, 1979 – 2001
August 13, 2020 at 10AM CEST | August 13, 2020 at 2PM CEST
Third-generation owner Kjeld Kirk Kristiansen, and the new ideas he introduces, plays a huge role in this guided tour in the LEGO House History Collection covering the first 22 years of Kjeld at the helm. We will look into the introduction of storytelling, how we change the appearance of the minifigure, the introduction of our first brick-built IP products, and more… Come join us!
The LEGO Group – Crisis and turnaround, 2002 – 2019
September 1, 2020 at 9:30AM CEST | September 1, 2020 at 2:30PM CEST
In this guided tour in the LEGO House History Collection, the theme is very much ups and downs, as we will look into our crisis and turnaround and some of the contributing factors. We will also touch briefly on more contemporary topics such as collaborating with our AFOL community or setting up our sustainable materials center.