The LEGO Group has recently published its annual financial report, and despite the challenges posed by the COVID-19 pandemic, the company finished 2020 on a high note. Boosting consumer sales by up to 21% for 2020, LEGO is perhaps one of the most resilient companies in the world that managed not only to survive but also thrive in the midst of the global health crisis.
Since 2017, LEGO managed to bounce back from less than desirable sales towards an upward trend of increasing growth, reaching its highest peak so far in 2020. Here are some of the main highlights of the LEGO Group’s 2020 annual financial report.
- Performance-wise, the company had a 13% increase in revenue.
- Sales were up to 20%.
- LEGO Super Mario was 2020’s most successful launch, with up to 6 million (that is an insanely large number) digital instructions downloaded.
- There are now 678 LEGO Stores worldwide, with 134 new stores added in 2020 alone.
- The top 5 LEGO themes (in no particular order) that were sold in 2020 were: LEGO Technic, LEGO Star Wars (yep, the Force is still definitely strong with LEGO), LEGO City, LEGO Classic, and LEGO Friends.
- LEGO will completely roll-out its paper bags to replace its single-use of plastic packaging.
But perhaps what impresses me more is the fact that LEGO managed to rise above the challenge of this pandemic, and was able to turn a seemingly problematic situation into an opportunity that benefits not just the company but also its faithful fans. As LEGO CEO Niels B. Christiansen puts it, “We are very pleased with these results. They show the timeless relevance of the LEGO brick and learning through play. This performance is also a testament to the passion, creativity, and resilience of our people. Despite the challenges of the pandemic, they worked tirelessly to keep the world playing.”
For more details of their 2020 financial performance, you can check out LEGO’s full press release and other details at LEGO.com. Congratulations to the LEGO Group and cheers to more great builds in 2021!