LEGO Planning Retail Price Adjustment in European Markets Starting 2022

Given how many different LEGO sets there are at any time, actively collecting them isn’t exactly cheap. That’s why one needs to keep an eye on the pricing too, especially when one purchases from retailers. Recently there was a buzz in some European countries about LEGO planning to up retail prices by 2022. German LEGO news sites such as StoneWars.de and Zusammengebaut.com then published an official statement from The LEGO Group. Initially it sounded like the company was hiking some recommended retail prices (RRP) in Europe next year. However a short time later LEGO issued a follow-up clarification, as reported on by Brickset.com on Wednesday.

Now, LEGO is saying that there will be no RRP increase in European markets in 2022. Their original statement mentioned upping the recommended/suggested pricing for retail partners (even if the retailers have final say). This was supposed to be a move towards “continuity” and “transparency” with retail partners. After all, LEGO offers “good value for money.” The follow-up announcement has LEGO insisting that there will be no RRP hike. It was simply to bring a consistency in retail pricing across multiple countries in Europe. So while some LEGO sets might get pricier, others could actually become cheaper. And the RRP adjustment is just for Europe.

With that in mind, LEGO retailers in the Americas, Asia and elsewhere need not worry for now. Other unaffected sectors are the LEGO Stores and LEGO Shop@Home. While the company did not give a list of affected LEGO sets in European retail markets, there are rumors. One product named by StoneWars to allegedly get an adjusted RRP next year is LEGO Marvel Infinity Gauntlet (76191, seen above). Much as the idea of European LEGO retail prices changing in a finger-snap is hyper-imaginative, let’s just wait.

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