While LEGO products are available in most major toy outlets, there are advantages to buying direct from LEGO. Be it from LEGO.com Shop or LEGO Stores, buyers can get an advantage by joining LEGO’s VIP program. Why pass on a chance for extra freebies and offers, and saving VIP points for future purchases? Of course, that’s the deal only when you purchase your sets from LEGO Stores and LEGO online. But what if your LEGO VIP membership can earn points even when buying somewhere else? Over the weekend a retail brand’s been getting attention after news that they’ve made VIP points available at their stores.
The Brick Fan reports that LEGO VIP points can be earned at Target Stores for an extended yet still-limited time. Those holding VIP membership can earn a point for every dollar spent buying a LEGO set from Target. Well, that’s the simplified version. The updated Target webpage explains the whole deal. To avail of this offer, one need to be a LEGO VIP for starters. They must take a photo of their Target receipt (with a LEGO purchase). Then they can upload it on the LEGO.com VIP members page. Every LEGO bought at Target with receipt can be uploaded at the VIP Page for points.
Now we said the Target VIP points are limited. Short-term, it means LEGO shoppers at Target can only accumulate 1,000 points max in a calendar month. They can still earn more buying from LEGO Stores. Long-term, the Target VIP point period lasts only until January 31 next year. That’s about six months availability. Too bad the arrangement’s not permanent. But for LEGO VIPs any other place to earn points is welcome, however brief it is.