Not all LEGO Ideas submissions go on to become full-blown purchasable sets. Some product ideas may become official sets, but only as gift-with-purchase freebies for minimum LEGO purchases. Usually, these builds were winners of contests hosted by LEGO Ideas. Winning these contests would still count as exposure for many aspiring builder-contributors on the Ideas platform. Speaking of which, a new Ideas submission will debut as a GWP set quite soon. This contribution won a LEGO Ideas contest from last year. Now we get our first glimpse of it, ahead of the official LEGO promo reveal.
German LEGO news source Promobricks gives us this initial image of the Ray the Castaway (40566) GWP set. Ideas 10K Club Member DadiTwins created this set for the “Do You Want to Go to the Seaside?” Contest Challenge in 2021. The set features the titular castaway Ray on his own tropical island, with makeshift hut and palm trees. With only a parrot for company, Ray survives by fishing from shore or on his trusty raft. Check out the original submission:
This 239-piece set is said to launch its gift-with-purchase period starting October 1. In the US, LEGO buyers need a minimum purchase of $120 to get it. Thankfully, with the new-set launches at month’s start, that would be easy enough.