LEGO Minifigure Collector Frame (5005359) Official Image and Details

Since the LEGO Store October 2018 Calendar has been released earlier this month, we now have an idea on various promos that LEGO fans can expect next month. From October 15-31, the LEGO Minifigure Collector Frame (5005359) will be offered to LEGO customers and fans for a minimum single receipt purchase of $75 and more.

The LEGO Minifigure Collector Frame (5005359) is similar to the Marvel Superheroes and LEGO Batman Movie frames that LEGO released back in 2016 and 2017 respectively. And now thanks to the LEGO Certified Store in Hongkong, we now have a better look at this new LEGO accessory.

According to LCS Hongkong, this new minifig collector frame is available today until October 18 for a minimum single receipt purchase of 1,000 HK dollars, or roughly equivalent to $127 USD. That’s a rather steep price for a LEGO promotional set in my opinion, considering that with a little patience, this collectible frame will soon be available in the US at the middle of October.

Furthermore, the LEGO Minifigure Collector Frame (5005359) comes with a 32×32 gray baseplate and several LEGO pieces that serve as minifigure stands that can display up to 16 minifigures. Perfect in displaying any of LEGO’s CMF series. To sweeten the deal, LEGO throws in a never-before-seen exclusive minifigure that comes in a summer outfit and lifesaver. There’s also a 2×2 tile with the LEGO logo printed on it, which is quite a rare piece usually found only on LEGO’s gift-with-purchase sets.

Perhaps the only downside for the Minifigure Collector Frame is that it is made of black cardboard instead of wood or light plastic, and there’s no cover of any kind as well. It comes with a kickstand if you prefer not to hang it and have it displayed on your desk or corner table. In any case, this is still a great gift-with-purchase set that will be valuable in displaying your prized LEGO minifigures.

Be sure to keep tabs with in the US and watch out for this promotional beginning October 15.

DK LEGO Factivity Books Available for Additional $2 with Magazine Purchases in Woolworths, Australia

There seems to be no doubt that when it comes to The LEGO Group’s many publishing partners that produce official licensed books and magazines, one of the foremost is the UK’s Dorling-Kindersley (DK). Many of our past articles on The Brick Show that talks about the hottest LEGO books are mainly about those from DK. And it looks like we have more LEGO-DK published material coming out, these ones being included in a promotional tandem with the Woolworths Supermarkets retail chain in Australia. These are the new LEGO Factivity books and there are six in all to collect. Each can be gotten by adding only two Australian dollars to every purchase of magazines from Woolworths, namely Better Homes and Gardens, and Australian Men’s Health.

These LEGO Factivity books from DK are divided into two prominent themes with two volumes each. The Ninjago Factivity Books include “Ninja & Foes” and “Training & Battles”; LEGO Friends has “Animal Friends” and “Hobbies & Friends”; finally, LEGO City volumes are comprised of “City Jobs” and “On The Move”.

Each Factivity Book contains fun activities and games, trivia about the characters and elements from each of the three featured themes, and some encyclopedic trivia that are relevant to the theme and subject of each book. For example, LEGO Friends “Animal Friends” include animal trivia.

This offer is only available at Australia’s Woolworths Supermarkets, from September 17 to October 28 and while supplies last. Other participating publications include Who, Women’s Health, New Idea, Girlfriend and many more. Only one Factivity Book for each magazine purchased.

LEGO Makes Statement on Social Media Influencers Following Recent Backlash

With the rise of social media as a tool for online mass communication over the past decade or so, came the prominence of social media influencers, celebrities with large online followings who are then courted by major companies to advertise their goods, in return getting paid with cash or free products.

Even LEGO gets into this social influencers action, which is why The Drum, a marketing industry website, has called upon it and four other big-brand companies to say their two cents on the latest social media scandal of an influencer campaign gone wrong, according to comments.

UK-based influencer Scarlett Dixon (@ScarlettLondon) posted an Instagram promo for Listerine last August 31, which was eventually bashed by critical commenters for its “obviously staged” and “fake” styling. One heckler even mentioned how they wanted Scarlett to “step on a LEGO” for her “forced acting”.

To this little bit of controversy, The LEGO Group’s Director of Social Media and Search Lars Silberbauer noted that such flare-ups don’t, as detractors claim, herald the death of social media influencers as an advertising force. Rather, the whole model is undergoing an adjustment period. Despite hiccups, he says “It doesn’t change the fact that millions and millions of people all around the world are following and taking inspiration from Influencers.”

Silberbauer also made mention that LEGO also entrusts some influencing campaigns to The Drum to hype their various LEGO products. And recently, the company’s put an ad out for a new Social Influence Manager to work on YouTube. All in all, despite the nightmare unleashed on @ScarlettLondon for her Listerine post, she and her fellow social media influencers still remain…influential.

UK’s LEGO Store Milton Keynes Closes for a 1-Month Refurbishment

While LEGO products have long been available for customers at general and toy-oriented retail chains around the world, the idea of a branded LEGO Store is a fairly recent concept. The first one opened in Cologne, Germany back in 2002, followed by the LEGO Store Milton Keynes in the UK in 2008.

Since the opening of UK’s first LEGO Store a decade ago, there have been lots of LEGO Stores in the United Kingdom, some of which like in London’s Leicester Square have risen in prominence over Milton Keynes. But the first and original LEGO Store Milton Keynes still draws a sense of nostalgia over fans, and as such will be slated for a much needed makeover. That explains the month-long closure of the LEGO Store there.

One other reason for the refurbishment of the LEGO Store Milton Keynes was to bring it up to date with the now-consistent style of all branded LEGO Stores across the globe. The store’s Facebook Events page assures customers that they’ll reopen October 4.

Needless to say perhaps, but The LEGO Group will have a grand reopening event for the LEGO Store Milton Keynes that will run from October 4, a Thursday, all the way to the weekend culminating on Sunday, October 7. And they’ve got freebies waiting for returning customers all those four days.

Until October 7, each first 100 customers of every day that spends at least £15 in LEGO will get a free goody bag. In addition, customers spending a minimum £125 will get a free exclusive LEGO Brand Store (40145) set which first appeared as a LEGO Brand Store opening gift-with-purchase (GWP) set back in 2014. To be exact, there was also a similar GWP set that were released earlier in 2012, with the LEGO Brand Retail Store (3300003). However, it is most likely that most the recent model will be given away once the LEGO Store Milton Keynes opens again, since the LEGO Brand Store (40145) reflects the design elements of later LEGO Stores.

LEGO Shop@Home Offering a Free Minifigure Display Frame this October

For LEGO fans that focus their collecting efforts on minifigures, they might be wondering how best to showcase their fave minifig characters on display. LEGO has answered that in the form of the minifigure display frame, a framed sturdy LEGO mat with brick-built perches for minifigures to stand on, for hanging on walls, or a portrait stand, or on flat surfaces. The LEGO Group has already offered a similar minifigure display frame for both the LEGO Marvel Super Heroes and LEGO Batman Movie themes. If these are too “branded” for your taste, however, then this new promotional item on this October is for you.

From the 15th to 31st of next month, LEGO will be offering a free minifigure display frame for shoppers with a minimum LEGO purchase of $75. This promotional gift features a gray display mat with a black border frame, white minifigure perches and 2×2 LEGO tile-logo in the corner.

This LEGO Minifigure Display Frame also seem to come with a summery minifigure with shades, white tank top, shorts and duck-head life-preserver. There are 16 minifigure perches in the set and the mat pegs can also support LEGO brick builds. Supply is also limited, so get ready to pounce this coming October.

LEGO Store October 2018 Calendar Now Up

The US LEGO Store October 2018 calendar is now available online, and it gives us a glimpse of the some of the promotional items that we can receive during this month. It also highlights the recently revealed LEGO Star Wars Betrayal at Cloud City (75222), dubbed as the first set under the Master Builder Series. Read on for the rest of cool things to look forward to at your local LEGO store.


October 1-14: FREE Han Solo Mudtrooper (40300) with LEGO Star Wars purchases $35 and more.

October 2-3: VIP Monthly Mini Build is a Scarecrow (40285).

To avail this freebie, LEGO VIP members need to register at beginning September 15.

October 15-31: FREE Minifigure Collector Frame (5005359) with purchases over $75.

October 20, 27: Join a LEGO Life Meeting

For LEGO fans who want to get together to test their building skills, these are the last LEGO Life meetings for 2018, so be sure not to miss them out.

October 1 to November 4: Enter the All-Star Zone!

Come into the LEGO Store and build your very own Star Wars battle fighter! Load your ship into the launcher, aim for the target, and let it fly into the galaxy! This activity intended for children ages 6-14.


The LEGO Store October 2018 calendar also highlights some of the latest LEGO sets to watch out for like the LEGO BrickHeadz Halloween Witch (40272), the LEGO Star Wars Porg (75230), and 2018 Advent Calendars. Lastly, watch out for this month’s sets with Double VIP points for more awesome savings. For this month’s copy of the LEGO Store September 2018 calendar be sure to check out a copy right here.




Avengers: Infinity War DVD/Blu-Ray Comes With Free Teen Groot Minifigure Key Chain (5005244) on Sainsbury’s this September

In the aftermath of the disintegrating conclusion to Marvel Studios’ Avengers: Infinity War on cinemas this past April, among the plentiful LEGO tie-in items that came out was a polybag for a minifigure keychain of Teen Groot (5005244). It’s been available at LEGO Stores and (via May promo) since. Now, Infinity War has also been available for digital download since the end of July and on DVD/Blu-Ray since the middle of this month. But UK store chain Sainsbury’s isn’t releasing their home media for the film until September 3 next month, and it comes with a nice surprise: a FREE Teen Groot minifigure key chain that LEGO fans will surely welcome.

FREE Teen Groot minifigure keychain

Long story short, Sainsbury’s shoppers who would purchase Avengers: Infinity War on DVD, Blu-Ray and Ultra HD Blu-Ray will receive a free Teen Groot minifigure key chain (5005244). That’s another means of acquiring a representation of the heroic (and sadly doomed) adolescent talking tree before Avengers 4 arrives 2019.

Aside from this upcoming Infinity War home media promo, Sainsbury’s is still in the middle of its ongoing promo period for the second wave of LEGO collectible cards for the new Create the World line “Incredible Inventions”. All in all, the UK store chain’s shaping up to be a great place to get some peripheral LEGO products such as these.

Build Your Own Mini LEGO Star Wars Imperial AT-Hauler (30498)

This piece of news has been floating around for quite some time already, and in case you missed this, or more specifically the retailer exclusive LEGO Star Wars Imperial AT-Hauler (30498) polybag, then you still have this chance of building one of your own. This particular polybag comes as the second polybag offering belonging under the LEGO Star Wars Solo subtheme following the likes of the similarly packaged Imperial TIE Fighter (30381). However this mini version of the Imperial AT-Hauler seems to be a Walmart exclusive in the US and is now currently out of stock via Walmart’s website.

The LEGO Star Wars Imperial AT-Hauler (30498) comes in at 49 pieces and is relatively easy to build, thanks to the polybag’s building instruction now uploaded at the LEGO customer service portal. This mini version of the Imperial AT-Hauler comes with the usual LEGO pieces that you may already have at home save perhaps for the reddish brown Technic rotor 2 blades and the 1×2 plates with horizontal snap. Check out the building instructions below, and see if you have all the parts needed to build your own mini Imperial AT-Hauler.

Though the LEGO Star Wars Imperial AT-Hauler (30498) polybag is now out of stock and nowhere to be found at other major online retailer portals, there has been some rumor circulating that this polybag might turn out to be the next LEGO Star Wars promotional in relation to the slated release of the LEGO Star Wars Betrayal at Cloud City (75222) on September 13. This is speculative as of the moment but it will be nice if LEGO can offer this directly to consumers both in-store and online. Being a fan of these LEGO polybags, I’m really looking forward to seeing this in my local LEGO store and to add this to my polybag collection. For now, let me see if I can build this thing.

New LEGO Build the World – Incredible Inventions Trading Cards Now Available in Sainsbury’s Stores and Supermarkets

Last week we got the first word that Sainsbury’s in the UK was about to reintroduce their Create the World Series of LEGO Collectible Trading Cards. It was something of a hit for the UK supermarket chain when they did it last year, and in 2018 it’s time for their LEGO shoppers to collect cards again under a new theme. This new series of LEGO trading cards from Sainsbury’s is called Create the World: Incredible Inventions. The promotion started this week, with Sainsbury’s store and markets now carrying the trading card packs and the special album books in which to put together the LEGO cards.


Steps to collect the Incredible Inventions series of Sainsbury’s LEGO cards remain the same as before. Sainsbury’s shoppers will receive a free pack of 4 collectible cards at the counter for a minimum shopping receipt of £10. The card albums – blue this year – are priced at £2.50 apiece and come with two free card packs.

Time will tell if this new Create the World: Incredible Inventions trading card series from LEGO will be as popular as last year, when the card albums after the promo period were being sold online at expensive LEGO-set prices. Sainsbury’s has yet to announce if the trading cards can only be acquired in the promo process, or sold conventionally as well.

New Pages Launched for Estonia, Greece, Latvia, Slovakia and Slovenia

It can be said that a country has become a viable customer market for LEGO is when they have their own regional version of on the official website. That ensures the delivery of your product of choice, plus adds the comfort of a webpage translated in your native language.

Before this week, had dedicated pages for 24 countries, some even with their own translations (for example, Luxembourg had English, French and Dutch versions). Recently however, LEGO has announced the opening of online shopping for five new European countries: two in the Baltic, two more in the Mediterranean, and one in Central Europe.

As of today, there are official pages for Slovakia, Greece, Slovenia, Latvia and Estonia. These being in the preliminary stages, only English versions are available. But to celebrate the fact that the pages for five countries are up and running, LEGO is holding a contest for their new customers.

With the sites online, LEGO fans from those regions that make a purchase on their, or at least send an email to, from August 23 to September 30, will earn a chance to win a special-edition buildable flag of the new countries in the LEGO family. They’re rare alright, not even for sale.

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Slovakians, Estonians, Slovenians, Latvians and Greeks who mean to join this promo via email, need only to include their name, postal address, phone number to contact, and email address. The LEGO buildable flags measure 72cm x 48cm, and are textured.