It’s no secret that The LEGO Group has been investing quite a lot lately in Asia: from opening the world’s largest LEGO Flagship Store in the heart of Shanghai, to their exciting partnership with online gaming platform Tencent Games, LEGO is now expanding its horizons in the Chinese region by planning out the details of its second LEGOLAND China theme park in the next four years.
Soon to be located in Sanya in the Island of Hainan, this second LEGOLAND China theme park will be the 5th LEGOLAND located in Asia after those from Malaysia, Japan, South Korea, and Shanghai, China. Construction for LEGOLAND Hainan will begin in 2020 and once finished, will offer a one-of-a-kind LEGO experience for the entire family. LEGOLAND Hainan is also expected to take advantage of the booming tourism in the region considering that the island takes pride for its beautiful beach front and scenery. Here’s a rough Google translation of the official press release originally published in Chinese.
“On the afternoon of September 6, Hainan Provincial Governor Shen Xiaoming, Sanya Municipal Party Committee Secretary Yan Chaojun, Sanya Mayor A Dong, Chinese Media Group Chairman and CEO Li Ruigang, Vice President Xie Li, and Merlin Group Asia Project General Manager Ray Dubowa, in the Beijing Hotel on the cooperation and landing of the “LEGOLAND” project in Sanya, launched a tripartite dialogue and exchange.
According to the agreement, Chinese Culture and the Merlin Group will jointly develop a large outdoor family entertainment theme park, LEGOLAND, in Sanya. The two sides will combine the theme elements of LEGO bricks and the tropical atmosphere of Sanya to create a world-class integrated tourist resort featuring water parks. For families of children ageds 2-12, the park offers a variety of fun entertainment experiences and interactive puzzle activities that allow each child to create their own world in play. Among them, the mini-city built by thousands of LEGO bricks not only reflects the Chinese elements and Sanya scenery, but also is a wonderful stage to stimulate children’s imagination and wisdom. LEGOLAND Sanya Resort has an immersive parent-child interaction experience to create a family holiday destination based in China and radiating Southeast Asia.”
The Chinese Cultural Group and Merlin Entertainments Group are two of the world’s largest theme park and family entertainment development companies. Merlin Entertainments is second only to Disney as a live entertainment company, and is responsible for the establishment of other LEGOLAND theme parks and LEGOLAND Discovery Centers in various parts of the globe.
Image credit for the featured image above: The Forbidden City and Great Wall of China as seen in LEGOLAND Malaysia
