Much in the mold of other multi-location theme park chains like Disney, the LEGOLAND Resorts from LEGO and Merlin Entertainments have their own theme areas that are common across their park locations. There’s the Miniland scale-sized famous building area, the Heartlake City zone for LEGO Friends and the classic Knights Kingdom theme for LEGO Castle. Still, individual LEGOLAND Parks can work on their own unique expansion areas which, if good enough, might be replicated with the others. So LEGOLAND Florida has made a big announcement about its new LEGO Movie World based on LEGO’s big-screen blockbuster LEGO Movie film series.
The LEGOLAND theme park in Winter Haven expects their new area, named the LEGO Movie World, to be open next year in the spring. The zone, will comprise characters, settings and elements from not only the first LEGO Movie in 2014 but also the sequel, which may premier roughly the same time as the opening.
At least three distinct rides have been announced for LEGO Movie World. The “LEGO MOVIE Masters of Flight” will have passengers take a high-flying ride on Emmet’s triple-decker couch (coaster), famous for having a 180-degree turn (the first in a major US park, they say).
Next is “Unikitty’s Disco Drop” which will have riders being bounced up and down and spun around with a dizzying view of Cloud Cuckooland. Finally, the “Battle of Bricksburg” attraction draws on The LEGO Movie 2: The Second Part by having participants engage in a water-gun fight with Duplo invaders.
Among other extra features are new LEGO Movie room theme options at the LEGOLAND Hotel, plus a Taco Tuesday Eatery and Awesome (gift) Shop. LEGOLAND Florida GM Rex Jackson is pleased to have LEGO Movie World as an exclusive themed area for their park. (though hopefully other LEGOLANDs may follow)
The LEGO Movie 2 premieres February 8, with LEGO Movie World in Florida following soon.
It’s October and the various LEGOLAND Resort theme parks and Discovery Centers around the world are now kicking off their various Halloween-themed celebrations as the month rolls by towards the day itself. Most of these party periods go by Brick or Treat, but even when the name isn’t used, there are plenty of spooky attractions to be had in LEGOLAND.
For instance, LEGOLAND Dubai Resort in the UAE doesn’t have a Brick or Treat label for its Halloween seasonal attractions, but nobody should care once the park is properly dressed up for trick or treating and more starting next week.
The centerpiece of LEGOLAND Dubai’s Halloween “spooktacular” fun attractions is the Cobweb Castle, where the park’s child guests can dress up as skeletons or witches and whatnot (in LEGO style too) and explore the indoor haunted castle with a giant LEGO Frankenstein at the head of a host of other scary monsters.
Other attractions include a LEGO pumpkin patch filled with brick-built Jack-o-Lanterns watched over by Ernie the Scarecrow. Cobweb Castle also has a stage where Halloween costume contests and dance-offs are held. Finally, actual trick-or-treating activities in LEGOLAND Dubai are made all the sweeter by the free Goldbear candies courtesy of LEGO’s Halloween confectionery partner Haribo.
Finally, LEGOLAND Dubai is offering a special LEGO brick during their Halloween events, a commemorative piece illustrated with the occasion on its side. Most LEGOLAND parks in the US and Europe no longer give commemorative bricks, but here’s one to be found in Dubai for the duration of Halloween festivities
LEGOLAND Dubai’s Halloween attractions are on from October 16 to the 31st, All Hallows’ Eve itself. Tourists who might be headed to the UAE at the time with children in tow can try booking ahead for a fun time in LEGOLAND Dubai on their website.
LEGOLAND Windsor Resort has been quite busy in recent weeks. Last month they opened their first “Total Sensory Space” for the benefit of their guests with special sensory needs. And of course, they’re gearing up for the start of the annual Brick or Treat festival this coming October. That’s all a lot of exhausting work. Perhaps it’s so much work, in fact, that LEGOLAND Windsor, or rather its parent company Merlin Entertainments, is looking to hire any LEGO builder in the UK with good enough skill and confidence in said skill to work as a LEGO Model Maker for the park.
It’s said that all brick-built models in LEGOLAND Windsor, when taken apart, will amount to more than 90 million individual LEGO pieces. That pretty much tells you what mount of work a newly minted LEGO Model Maker can expect when he takes up this job at LEGOLAND.
What’s more, the new modeler’s first major undertaking with LEGOLAND Windsor is the building of “spooky new models” to decorate the Brick or Treat “Haunted House Monster Party” attraction. They can expect to be putting together “creatures crawling in search of blood to terrorize your neighborhood” once they get hired.
And it will be a quick hiring to be sure. Applications sent to Merlin Entertainments for the new LEGO Model Maker at LEGOLAND Windsor will only be until September 28, at 11:59 PM. Whoever gets hired can enjoy a competitive salary, an employee’s 40% discount on LEGO products, 28 days of holiday and 20 free tickets to all Merlin Entertainments park attractions.
It’s no secret that The LEGO Group has been investing quite a lot lately in Asia: from opening the world’s largest LEGO Flagship Store in the heart of Shanghai, to their exciting partnership with online gaming platform Tencent Games, LEGO is now expanding its horizons in the Chinese region by planning out the details of its second LEGOLAND China theme park in the next four years.
Soon to be located in Sanya in the Island of Hainan, this second LEGOLAND China theme park will be the 5th LEGOLAND located in Asia after those from Malaysia, Japan, South Korea, and Shanghai, China. Construction for LEGOLAND Hainan will begin in 2020 and once finished, will offer a one-of-a-kind LEGO experience for the entire family. LEGOLAND Hainan is also expected to take advantage of the booming tourism in the region considering that the island takes pride for its beautiful beach front and scenery. Here’s a rough Google translation of the official press release originally published in Chinese.
“On the afternoon of September 6, Hainan Provincial Governor Shen Xiaoming, Sanya Municipal Party Committee Secretary Yan Chaojun, Sanya Mayor A Dong, Chinese Media Group Chairman and CEO Li Ruigang, Vice President Xie Li, and Merlin Group Asia Project General Manager Ray Dubowa, in the Beijing Hotel on the cooperation and landing of the “LEGOLAND” project in Sanya, launched a tripartite dialogue and exchange.
According to the agreement, Chinese Culture and the Merlin Group will jointly develop a large outdoor family entertainment theme park, LEGOLAND, in Sanya. The two sides will combine the theme elements of LEGO bricks and the tropical atmosphere of Sanya to create a world-class integrated tourist resort featuring water parks. For families of children ageds 2-12, the park offers a variety of fun entertainment experiences and interactive puzzle activities that allow each child to create their own world in play. Among them, the mini-city built by thousands of LEGO bricks not only reflects the Chinese elements and Sanya scenery, but also is a wonderful stage to stimulate children’s imagination and wisdom. LEGOLAND Sanya Resort has an immersive parent-child interaction experience to create a family holiday destination based in China and radiating Southeast Asia.”
The Chinese Cultural Group and Merlin Entertainments Group are two of the world’s largest theme park and family entertainment development companies. Merlin Entertainments is second only to Disney as a live entertainment company, and is responsible for the establishment of other LEGOLAND theme parks and LEGOLAND Discovery Centers in various parts of the globe.
Image credit for the featured image above: The Forbidden City and Great Wall of China as seen in LEGOLAND Malaysia
Last week, the US LEGOLAND theme park resorts and Discovery Centers began announcing their respective schedules for Brick or Treat, their annual afternoon-evening Halloween events extravaganza for October and November (with some starting late September too). Now, other LEGOLAND locations are reporting their schedules, such as Windsor in the UK.
Every LEGOLAND park has several activities and shows in common during Brick or Treat, and it’s the unique ones to every location that makes each celebration stand out. For LEGOLAND Windsor, one of them is the refurbishing of one of their oldest ride attractions, Hill Train, into the Haunted Hill Train that will take its passengers through the Enchanted Forest.
The Forest itself will serve as a venue for more Halloween-themed fun, with booths for building LEGO pumpkins, brick mosaics and good old coloring activities for the young ones. There’s also a Brick or Treat Trail mystery-style treasure hunt that sends its participants around the park searching for missing potion ingredients and a chance to win a special Halloween prize.
But if that’s too much walking for you, then why not hang out at Frankie’s Monster Disco? It’s only for the Brick or Treat period at the Miniland area, where guests can boogeyman-boogie with their hosts Frankie, Orange Brick and Lord Vampyre. Halloween costume contests will be going on too.
For LEGOLAND Windsor guests staying at the Hotel, they’ll have their own unique experience with Ollie’s Campfire Stories. Lots of food and drinks get Halloween makeovers as well. Now’s no better time to go to LEGOLAND Windsor Resort and get your pants scared off in a totally fun way. Check out their official website for more details and ticket booking.
It’s never too early to plan for a party, and what bigger party for everybody can there be at the end of next month, except for Halloween? We can bet that theme parks across the country have got their own spooky celebration events planned, including the various LEGOLAND theme parks of course. The LEGOLAND yearly Halloween extravaganza is called Brick-or-Treat Party Nights, and guests of the LEGOLAND parks and Discovery Centers across the US can be assured that they’ll be having an awesome monster bash wherever they may be. Each location has its own dates for Brick-or-Treat, so let’s go over these.
First we have LEGOLAND California Resort. They’re having Brick-or-Treat Party Nights as early as September 29, and so on every consecutive Saturday until October 27. LEGOLAND Florida Resort is starting late, but with more dates on schedule including on October 31st itself (though with limited activities and no fireworks display). Their Party Nights will happen in all weekends of October.
True to expectations, the LEGOLAND Brick-or-Treat Celebrations will start at around 5 PM on all selected dates, featuring attractions running from flashy colorful costumes to creepy (yet still kid-friendly) scares. In California, they’ll have a new “Dr. Frankenbrick’s Lab” show that invites its kiddie audience to participate in the Doc’s experiments to animate a slime, with fun science lessons extra.
Other exciting things to look out for are the Meet and Greets, the costume contests, build-and-craft sessions with the LEGO Friends at Heartlake City, and all the yummy candy for sale at treat stations everywhere.
You may book your tickets at the LEGOLAND parks’ respective websites; California even has “Early Bat” limited-time offers in store. Each LEGOLAND Discovery Center in North America has their own Brick-or-Treat days so you can check them for yourself here. Look under “News and Events”.
Last week we talked about the upcoming LEGO Ninjago Days special event happening over at LEGOLAND California starting this coming Friday, January 12. It will even premiere a brand new 4D movie, LEGO Ninjago: Master of the 4th Dimension, while the Ninjago Days festivities will last all through the weekend.
Said update also noted that LEGO Ninjago Days is happening at all LEGOLAND theme parks, and now the latest news has LEGOLAND Florida putting up its calendar schedule for when they’ll be holding Ninjago Days. As it turns out, they’re having it for three weekends from this month to February.
As made plain by the name, LEGO Ninjago Days is a multi-day extravaganza wherein LEGOLAND parks will unleash the ninja within, with a plethora of Ninjago-themed activities, meet-and-greets with the characters from the product line and animated series, and themed edible treats in all dining places for the duration.
Here then is LEGOLAND Florida’s Ninjago Days schedule, with two weekends in January and one in February:
Jan. 20-21: Saturday and Sunday, 10 a.m. – 6 p.m.
Jan. 27-28: Saturday and Sunday, 10 a.m. – 6 p.m.
Feb. 3-4: Saturday and Sunday, 10 a.m. – 6 p.m.
More information on LEGOLAND Florida’s Ninjago Days event can be found at their official website here.