As one of the biggest toy brands in the world, LEGO is guaranteed to have a place of honor in whatever international toy fairs might be happening throughout the world. The ongoing American International Toy Fair, or New York Toy Fair, is no exception to giving LEGO its priority space.
And the company didn’t disappoint either. Since its trademark toys are for building and assembling, LEGO dazzled and excited NYTF attendees and visitors with every display and exhibit they put up in the Jacob K. Javits Convention Center. The star of LEGO’s presentation: it’s latest film “LEGO Movie 2,” naturally.
This much was obvious whenever somebody walked through the Javits Crystal Palace Entrance Hall, which had many big LEGO builds. There’s Emmet’s couch for photo ops, the 5-footer Ultrakatty model, interactive building tables and minifig mascots of Emmet and Wyldstyle.
LEGO’s Toy Fair booth, numbered 1335, is no less flashy, with T-Rex and Rabbit models that could rival Ultrakatty’s already-impressive dimensions. The booth also has brick-built models of the “LEGO Movie” main characters, and more locations for selfies/usies such as the booth’s LEGO waterfall backdrop.
As for what events LEGO has in store at their booth throughout the NYTF, look no further than all those sweet new sets they’ve got featured, not to mention other media like videogames and the new “Hidden Side” mobile app. There are also a couple of milestone celebrations in store: five decades of Duplo and two of LEGO Star Wars.
Remember that the 2019 New York Toy Fair goes on until this February 19. The LEGO booth 1335 is open 9 AM to 6 PM this Monday, and up to 4 PM on Tuesday. If you’re in the area, don’t delay and check them out.