LEGO Re-Promotes LEGO Ideas Pop-Up Book (21315) in Hilarious Ad Parodying Samsung Galaxy Fold


Last month, the South Korean electronics manufacturer Samsung presented a prospective new mobile device of theirs. They’re keen on seeing it revolutionize the development of smartphones and tablet computers. Why? Because their Samsung Galaxy Fold is a smartphone that can “unfold” into a tablet, thanks to a foldable AMOLED display.

This bit of news seems out of place where LEGO is concerned. At least, that’s how it was until LEGO suddenly made an April Fools’ joke weeks early. On their Twitter page they put a promotional image for the “LEGO Fold,” in a hilarious rip of the Samsung Galaxy Fold.

LEGO’s ad is an obvious parody of the Korean folding phone-tablet. Playing the role of the Galaxy Fold was last year’s LEGO Ideas set, the Pop-Up Story Book (21315). The toy brand’s Twitter caption boasted the set’s “5-inch cover unfolding into an 11-inch pop-up storybook.”

For tech-heads, that pronouncement was a send-up to the specs of the Samsung Galaxy Fold, which had a 4.6-in phone display and the 7.3-inch folding tablet-screen. Also gaining chuckles was LEGO’s assertion that its own Fold never runs out of battery charge. Lastly, the Ideas Pop-Up Book (21315) is more affordable at $69.99 than the Galaxy Fold’s alleged $2,000 price.

We’re not quite sure what inspired LEGO to do a parody of Samsung. It is a funny tweet for all intents and purposes. And perhaps they’re advertising that the LEGO Ideas Pop-Up Book (21315) is still available for purchase in retailers and online at Shop@Home.

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