We at The Brick Show and all our fellow LEGO news sources have already shared that this year marks 20 years of LEGO Stars Wars. But when exactly does this anniversary of one of LEGO’s hottest product lines fall? It happened this week, April 9.
This past Tuesday, LEGO kicked off a milestone celebration of their IP franchise partnership, which eventually became one of their bestselling product lines. With over 700 sets released and more than a thousand different individual minifigures too, this is a big celebration. We’ve already seen an earlier beginning to the 20th Anniversary craze with their anniversary-edition LEGO Star Wars sets.
“LEGO play and Star Wars is a dream collaboration for us,” says LEGO Star Wars Creative Director Jens Kronvold Frederiksen. “This 20-year milestone is really a dedication and testimony to our loyal fans who have built, reimagined, battled and shared their LEGO Star Wars adventures with us for two decades.”
Speaking on behalf of Lucasfilm, Licensing VP Derek Stothard answers, “Our collaboration with the LEGO Group remains a huge success because it allows people to explore the Star Wars galaxy in a very unique way. Whether you’re meticulously building the Millennium Falcon for a display shelf or reimagining the battles with LEGO Star Wars models, the LEGO Star Wars range allows us to engage with fans of all ages who find the Star Wars galaxy as special as we do.”
As part of their official press release commemorating two decades of LEGO Star Wars, LEGO released some great promotional images containing factoids about the popular product line over the years. Here we have a sample:
And here’s an illustrated history:
You can find more of them at LEGO’s official website.