If you’ve noticed, I haven’t covered much LEGO Store-related news lately, particularly with regards to their monthly LEGO Store Calendars – the last one that I covered being the December 2018 Calendar. My primary source of information back then was at cache.LEGO.com which is somehow available to the public a few months ago. Now that LEGO has virtually removed advanced access to their monthly store calendars (save for the current month that is now available for download), the only means that we can know what is happening in LEGO Stores in advance is if you pay a visit at your local LEGO store and requesting for a physical copy. Now that may even change as well.
LEGO VIP members were recently greeted with an email from LEGO Customer Service saying that beginning July, LEGO Store Calendars will now go paperless. That being the case, those who are fond of collecting their physical copies of these monthly calendars may hold on tight to their collection. I know that LEGO means well with this move, considering their advocacy on environmental sustainability. I just wish that they will bring back early access to monthly LEGO Store Calendars as they used to so fans can have a glimpse of the events and happenings that are really important for them.
I’m also a bit apprehensive on the effects of this move on the promotions of LEGO’s in-store activities because there are still some LEGO fans that primarily get their info on the physical LEGO Store Calendars that are handed out to them by store staff and employees. Unless local LEGO Stores actively campaign and promote the paperless format of their in-store calendars, then LEGO fans and visitors may possibly miss out on the really important stuff.
One way to possibly go around this is to set up an information kiosk in every store. Instead of being handed out a physical copy, store visitors can browse a digital version of the store calendar right there and then. It will be nice to see an interactive digital board where all the in-store happenings are scheduled. Perhaps with a possible integration to your calendar app of choice so you can seamlessly add these events in your own personal calendar. Well, these are just my two cents about this but I have to say that it will be rather cool to see a digital calendar such as that.
So what do you think about this decision of going paperless as far as LEGO Store Calendars are concerned? Do you prefer to have it this way, or do you still go for the feel of having an actual, hard copy? Let me know what you think in the comments below.
