LEGO is now preparing for Star Wars mania once again. After this year’s successful May the 4th promos, LEGO and Disney and gearing up once again for this fall’s grandest introduction of its latest LEGO Star Wars merchandise. Dubbed as Triple Force Friday, LEGO is expected to feature not just the rumored LEGO Star Wars The Rise of Skywalker sets, but may also add one or two sets related to the Disney+ series The Mandalorian and EA and Respawn’s Star Wars Jedi: Fallen Order video game. It’s a global three-in-one celebration that LEGO will not surely miss on.
According to StarWars.com, a range of Star Wars related merchandise will go on sale (LEGO included) beginning at 12:01 AM of October 4, Friday. In-store events are also lined up to mark the occasion similar to what it did with last year’s Force Friday celebrations.
To top it off, Disney is also capitalizing on Triple Force Friday to also launch another of its widely known franchise. Frozen 2 is slated to hit theaters on November 22, but not until a barrage of film-related merchandise is launched together with that from Star Wars. According to Ken Potrock, president of consumer products commercialization over at Disney,
“This is truly an epic moment for fans, families and retailers as products for two of the biggest-ever entertainment franchises hit shelves simultaneously. We’ll be working with our partners to create suitably spectacular celebrations for each, in line with the excitement and anticipation of the legions of Star Wars and Frozen fans around the globe.”
Disney and LEGO are definitely doubling down on its product reveals come Triple Force Friday. Needless to say, LEGO is also expected to release its new LEGO Disney Frozen 2 building sets also on October 4th. We’re just counting the weeks before this year’s grandest LEGO and Disney event goes live. And before that day comes to pass, we can surely bet that more info will come about these new and upcoming LEGO sets. So what do you think LEGO has in store for Triple Force Friday? What are you looking forward to? Let me know in the comments below.
Additional sources: License Global