The LEGO Originals Pop Up Store and Gallery has opened today in Covent Garden in London, and with it comes the official reveal of a new kind of LEGO collectible – the LEGO Originals Wooden Minifigure (853967). The upscaled 5:1 wooden minifigure display piece is a nod to one of LEGO’s most recognizable pop-icon symbols that began in 1978. LEGO Originals is the company’s new line of products that intends to celebrate the legacy and humble beginnings of the LEGO Group.
The LEGO Originals Wooden Minifigure measures at over 7 inches tall and is handcrafted from genuine FSC-certified oak, and features a pair of adjustable hands. It also comes with 29 LEGO elements and building instructions to create 5 fun models to personalize your wooden minifigure display piece. You can also dress this up and further customize it in any way you like, as you can see from the sample images below.
It will retail for $119.99 USD and will be available globally at all LEGO brand stores and at LEGO Shop@Home starting November 3. Read on for the full product description followed by the LEGO Group’s official press release.
US $119.99 – CA $154.99
Iconic Wooden Minifigure model for creative customization!
Celebrate a true icon of play with this beautiful, posable LEGO® Originals Wooden Minifigure (853967). A 5:1 upscaled version of the classic minifigure, it is carved out of oak and has adjustable plastic hands. It is presented in a premium gift box with a leaflet featuring inspirational ideas for owners to customize the model in their own ways, plus instructions to build 5 cute items using the included LEGO bricks.
- A beautiful, 5:1 upscaled, posable wooden version of the classic LEGO® minifigure introduced to LEGO sets in 1978, for display as it is or for ‘make-it-your-own’ customization.
- Reflecting LEGO® origins as a producer of handmade wooden toys, this premium-quality model is handcrafted from FSC-certified oak, with adjustable plastic hands just like today’s LEGO minifigures.
- This set also includes a 28-page leaflet featuring the history of the minifigure and the development of this wooden model, plus inspiring examples of how LEGO® creatives personalized their models.
- The leaflet also has instructions on how to build 5 fun little models for the minifigure to hold using the included 29 LEGO® elements.
- Presented in a premium gift box, this set makes a fantastic birthday, Christmas or nostalgic present for LEGO® fans and any creative person.
- Owners can unleash their creativity to dress up, paint or do whatever they want to customize the minifigure in unique ways and then show off their creations via social media using #LEGOOriginals.
- Measures over 7” (20cm) tall, 4” (11cm) wide and 3” (8cm) deep.
Igniting nostalgia and celebrating brand heritage – new LEGO® Originals™ series launches with a 5:1 upscaled wooden minifigure
Making its entrance for the first time in 1978, the LEGO® minifigure has become one of the biggest pop-cultural icons of modern times and continues to renew itself – this time paying homage to its heritage in a decorative wooden 5:1 upscaled version
London, November 1st: Launching with the LEGO® Originals Wooden Minifigure 853967, the LEGO Group and design specialists Room Copenhagen are introducing a new range of products dedicated to fans who love a bit of LEGO nostalgia and playful interior design. The product was revealed today at a unique LEGO Originals Pop Up Store and Gallery in Covent Garden, London where fans can drop by for a chance to pick up this rare and limited-edition model before it goes on sale more widely to LEGO VIP-members on LEGO.com from November 3rd to 7th, then globally from November 8th.
Founded in 1932 by master carpenter Ole Kirk Kristiansen, the first LEGO toys were hand crafted from wood. His craftsmanship and attention to detail secured a high level of quality for the products, but when wood supplies became scarce in the aftermath of the second World War, Ole started supplementing his production with plastic toys and the rest is history…
Speaking in 1950, Ole Kirk Kristiansen said: “I have always been committed to making the nicest and most robust objects, and just like other carpenters I believe the best type of advertising is when the product promotes itself. Our purpose is to produce a really good, solid and finely crafted piece of work, and ensure LEGO products always be known for their exceptional quality”.
Respecting our heritage as a producer of high-quality handmade wooden toys, this premium model is handcrafted from FSC-certified oak, with adjustable yellow plastic hands just like today’s LEGO minifigures. The model measures over 7” (20cm) tall, 4” (11cm) wide and 3,5” (9cm) deep. The last LEGO product to combine both wood and plastic was the 1130 Bedford firetruck 60 years ago in 1959.
This 5:1 upscaled version of the classic LEGO minifigure is presented in a premium gift box with a 28-page booklet featuring the history of the minifigure and the story behind the development of this wooden model. Also included are inspiring examples of how LEGO designers personalized their models, as well as inspiration for accessories fans can build using the included LEGO bricks. A number of LEGO designers have already given their take on how to personalize the model, and the results will be exhibited for a limited time at the LEGO Originals Pop Up Store and Gallery in London.
Since its arrival in 1978, there have been over 8,000 different minifigures launched, not to mention the many versions children have created themselves. This new edition is no exception. Owners are encouraged to unleash their creativity to decorate and customize the minifigure in unique ways, display with pride at home or the office and share their creations via social media using #LEGOOriginals.
“It has been a privilege for us to expand our collaboration with The LEGO Group and contribute to the world premiere of a new series of design classics,” explains Jacob Eberhard, CEO of Room Copenhagen. “Going back to the roots of the company and helping to bring back some of the original LEGO toys in new creative ways is an exciting journey to be part of.”