It looks like the LEGO Group is trying to test the waters with this one. The LEGO World in Copenhagen has officially kicked off, and LEGO took this opportunity to soft launch what seems to be its first attempt to offer lighting accessories to some of its premium sets. The LEGO Night Mode Light Kits were unveiled, with initial five kits that are tailored for specific sets.
According to a report from Brickset, these light kits were put on display at the LEGO Store in that location, with some sets being shown with these light accessories such as the LEGO Creator Expert Ford Mustang (10265). However, it seems that they are not actually for sale yet and those that were displayed are just empty boxes as of this moment. It’s like a test run spearheaded by the LEGO Lead User Lab where LEGO engages with the LEGO fan community to gauge how feasible and appealing this future brick innovation might be.
So consider this as a sort of marketing and research exercise on how LEGO fans might react to it. Though the expected pricing is a bit steep, if there is a clear demand, then we might see the LEGO Night Mode Light Kits retail for as much as $200 that will match large and medium-sized sets such as the LEGO Harry Potter Hogwarts Castle (71043), LEGO Ideas Tree House (21318), LEGO Creator Expert Ford Mustang (10265), and LEGO Friends Andrea’s Pool Party (41374). Given such prices, and if the costing will be the same, then if you’re looking forward to having the Hogwarts Castle for example with all the perks of the LEGO Night Mode has to offer, then you have to be ready to break the bank to the tune of 600 bucks.
Truth be told, there are already a handful of third-party lighting kits that are made available via Amazon, and they are way below the $200 price point that the LEGO Night Mode Light Kits seem to suggest. So it can be said that the market for this kind of LEGO accessories is pretty much in place already, and LEGO has to think outside of the box to make this offering more functional and feature-rich. The only advantage that I see right here is that since it is made directly by LEGO, then we can be assured that it will perfectly fit any of their existing or currently offered sets.
In any case, I’m sure that most LEGO fans will welcome this move, only if the LEGO Group will reconsider its pricing.
