The LEGO Ambassador Network or commonly known as LAN within the LEGO fan community has just released the AFOL Passion Survey. The purpose of the survey is to let the LEGO Group know what most likely fuels our interests, passions, and hobbies to better align their 18+ offerings to what really matters among adult fans of LEGO.
Since last year, The LEGO Group had made decisive changes to its product line-up to specifically cater to the adult LEGO fan community. The LEGO 18+ subtheme has grown exponentially since then, with LEGO recognizing the fact that the iconic brick is no longer just a children’s toy. From LEGO Art, Ideas, Creator, Disney, Nintendo, and more, almost every non-licensed and licensed theme as of today have an 18+ set to boast. It’s great to know that LEGO has acknowledged this fact, and looks forward to offering more sets with the older LEGO fan in mind. Hopefully, through this survey, we can somewhat get our message and passions across in a more meaningful way.
The survey is relatively short and will take 15 minutes of your time to complete. Read the complete announcement below in case you’re interested, and click on the link below to access the survey form.
As an AFOL, we know you are passionate about building – but what else are you passionate about? Do current sets support your interest? How do you connect with the community? How engaged are you with the LEGO Group?
Our department is conducting a new survey on AFOL Passion. We want to answer these questions so we can better understand our AFOL audience and what they love the most. We have done similar surveys in the past but it’s time to update our information to stay up-to-date
The survey is anonymous and open to everyone, everywhere. We estimate it’ll take about 15 minutes to answer, and the feedback you give us will help us better understand how to engage with the AFOL community.
Please take the share and share it here. Right now we have no end date and will close the survey when our response rate reaches a set threshold.