In case you haven’t noticed yet, LEGO Shop@Home has been recently updated to now include a new functionality on certain of its product pages, particularly applied to some LEGO Creator sets as of this posting.
As pointed out by Stone Wars, the product pages for LEGO Creator Expert Fiat 500 (10271) and LEGO Creator 3-in-1 Mighty Dinosaurs (31058) have been updated to include what looks like to be a color selection function. For now, it seems that LEGO has not yet fine-tuned this page function since we only have a static selection bubble that shows the original color of the set. One can say that this might be experimental as of the moment, and a sort of foreshadowing of what LEGO has to offer for the coming weeks. If I’m not mistaken, this is the very first time that I’ve seen LEGO pulled out an offer like this, providing multiple color variations for a set. The prospect is exciting actually and I would like to see certain LEGO sets offered in other color schemes as well.
Word on brick street is that this recent development may actually become a possibility, with LEGO studying the feasibility and appeal of having several color options of its sets. The capability of choosing a differently-colored set is obviously not practical for all of LEGO’s set offerings, and seeing that they opted for LEGO Creator sets to jumpstart this feature is a good place to start. There were some speculations also that these color options might extend to upcoming LEGO City sets as well, including the still-to-be-released LEGO City Fire Station Starter Set (77943) and Fire Station Headquarters (77944).
Whatever is the case, it is quite certain that LEGO is now prepping up its online shopping portal and is now paving a way for a new and unique customer experience with this color selection capabilities. I guess we can see more developments in the coming weeks, or once September sets in. I’ll keep you posted on this. In the meantime, be sure to check out some of the newer LEGO Creator Expert sets such as the now-available Volkswagen T2 Camper Van (10279) and the upcoming Pickup Truck (10290). Who knows, we might get recolored versions of these sets as well. We just have to wait and see.