LEGO Games Gets New Logo (And Possible New Branding Purpose) as Rumors Spread of Upcoming “Overwatch” Set

Going into the weekend, LEGO made a little aesthetic change to the logo of one of their more niche themes. LEGO Games has been used to denote videogames in the LEGO style, usually their original creations like “LEGO Worlds.” The previous logo with “Games” set in gold has been replaced with a minimalistic white version. Coming along with this little alteration are speculations that the name will be used for branding new LEGO sets. LEGO already has themes for individual videogame franchises like “Super Mario,” “Minecraft” and “Overwatch.” But the rumor goes that the new LEGO Games branding will be catch-all for upcoming game-related sets.

That’s how The Brick Fan sees it. And it ties into some rumors about new “Overwatch” LEGO sets coming under this new theme branding. German LEGO news site Stone Wars has been abuzz about a LEGO set number, 76980. Apparently it’s for a LEGO Overwatch set similar to the ones that came out in 2019. Stone Wars believes that the set depicts a Null Sector Titan and will release in November 1. It might just be the ticket to reinvest LEGO collectors who also play “Overwatch”. Blizzard is supposed to release the sequel in 2022.

Possible new set aside, the idea that LEGO will use LEGO Games as overall theme for videogame-related releases is sound. Try as might, individual franchise lines like LEGO Super Mario and LEGO Overwatch don’t produce many sets. Eventually they’ll get buried and forgotten under more long-lived LEGO themes like “Star Wars” and “Harry Potter.” Grouping game franchises with licensed sets under LEGO Games might give them more visibility. Then again this is again just rumor and speculation. LEGO Super Mario did just release the Mario 64 Question Mark Block (71395) recently. It’s likely to come down to confirming set 76980.

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