The key concept of LEGO has always been that, with any given number of bricks, one can build anything. True, most packaged LEGO sets are to build a specific building/vehicle/etc. They even have instruction manuals so that builders can assemble the pieces exactly as pictured. But ultimately, building with LEGO bricks can be one of the best outlets for creative freedom. LEGO Japan two Saturdays ago demonstrated that fact in partnership with Amazon Japan. The results of that promotional activity on social media would grab attention and ignite builder creativity.
Brick Fanatics brings us this interesting social media activity made possible by the Japanese divisions of LEGO and Amazon. The challenge: How would you combine two different LEGO set builds into a unified creation? LEGO JP’s original Twitter post (November 13, 2021) even provides an example.
レゴ ブロックで チャレンジ！
２つのセットを組み合わせて新しいセットを創り出そう。
獅子に変身したオフロード バギーのアイデアも！
▼Amazonレゴショップにていろいろなアイデアを紹介中！https://t.co/OhPZieJEkD#RebuildTheWorld #創造力が世界を変える pic.twitter.com/1gwNmlBgmn
— レゴ ジャパン公式 (@LEGO_Group_JP) November 13, 2021
The “Before” photo showcases the completed LEGO Technic Off-Road Buggy (42124) and LEGO Monkie Kid Lion Guardian (80021). The “After” photo reveals the Buggy revamped to have the Lion Guardian as a motif. LEGO Japan invites viewers to visit Amazon JP’s page, and post their own two-set fusions in the comments. Let’s go over to Amazon’s Japanese page now.
In the page, we see two LEGO Friends sets, Friendship Bus (41395) and Heartlake City Organic Café (41444). They get fused into a curious double-decker food truck.
Two Ninjago sets – Jungle Dragon (71746) and Zane’s Titan Mech (71738) – fuse into a dragon robot. It looks similar to mecha plastic models by Bandai.
The real Japanese essence of this LEGO-Amazon team-up lies in this particular build. LEGO Ideas Tree House (21318) plus Botanical Collection Bonsai Tree (10281) equals Sakura Tree House. The featured LEGO sets are mostly available on Amazon.jp, or you can just go LEGO.com. They’re very inspiring fusions, right?