Monthly In-Store LEGO Build Activities Become Online Challenges in LEGO.com Creativity Page

Many (many) years ago, when LEGO still released monthly Store Calendars, they might have contained dates for in-store build activities. New LEGO sets and possible GWP promos could be alternatively claimed online. But going to one’s local LEGO Store to make that month’s mini-build was a unique sort of fun. Sadly, the pandemic forced LEGO to scupper in-store activities. Eventually they even discontinued the monthly store calendars as well. It felt like the end of an era. It doesn’t have to be that way, however. LEGO found a way to revive the monthly build activities by making it available online.

That’s how Brick Fanatics tells it. LEGO.com has launched a new page, the Creativity Hub. Here, the in-store building activities of pre-pandemic yesteryear have returned. They’ve even increased in potential frequency, from monthly to weekly. Every week, LEGO plans to provide an online building challenge for site visitors. Several new micro-build will be introduced, their building instructions placed in downloadable PDF form. Interested participants can then build the challenges using their LEGO pieces on hand. If they photograph their creation and take it to their local LEGO Store, they’ll get something exclusive for their efforts.

For their pictures of their completed Creativity build challenge, home LEGO builders will receive one DOTS Craft Felt Sticker pack. Each contains four sheets of felt stickers that can be cut into desired shapes. And this giveaway may not be permanent if LEGO.com warns us “while supplies last.” But for as long as they do, builders could re-experience somewhat the enjoyment of building little LEGO things. Instead of every month, they could come every year. And now they can be accessed with a quick visit to the LEGO Shop online.

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