Not so long ago, the LEGO news community – us included – shed a collective spotlight on the rise of some very suspicious fake LEGO shopping sites online. The insidious thing about these LEGO marketplaces are either their aping of the official shop.LEGO.com web design or the unbelievably low prices on offer.
We at The Brick Show have joined our contemporaries in telling all LEGO fans and collectors who read our news to stay away from these fake LEGO shopping sites. And now, our voices are being joined by the final authority in these things, The LEGO Group itself, in the form of an official statement about these posers.
LEGO’s word on the matter:
We are aware of the existence of websites that mislead consumers in different ways and we take all of these incidents very seriously. While we cannot comment on our specific actions, what we can say is that when we are made aware of or observe any situation where consumers are misled and our intellectual rights are violated we always take the appropriate actions to protect consumers as well as our brand.
We believe that consumers should always be aware of when they are purchasing a genuine LEGO product and when they purchase something else – and they should not be misled during the process of purchase.
We are aware that it may be difficult to identify a fake website, but if in doubt, consumers can be certain that the official LEGO shop on www.shop.LEGO.com is genuine.
Remember, shop.LEGO.com and trusted market platforms like Amazon are the only online places you can be sure to buy and get genuine LEGO sets at the right prices. As a rule of thumb, if the prices mentioned in any of these questionable, fake LEGO shopping sites are too good to be true, then they’re probably are. Making your purchases over LEGO Shop@Home and Amazon via our affiliate links also helps legit, LEGO-oriented blog sites such as ours to be up and running.
Yes, everyone wants the most out of their hard-earned bucks, but the investment that you will put on genuine LEGO sets will ensure that you receive a true product guaranteed to last years of play.