The LEGO Group launches a new initiative that aims not only to support the company’s sustainability program but more so, to share the joy of playing and learning using LEGO bricks. Dubbed as LEGO Replay, this program intends to collect pre-owned LEGO bricks and sets, and have them donated to schools and children who will benefit from LEGO’s creative system of play. The program is initially available in the US, but I’m hoping that the love for the brick will gradually make its way in schools across other countries.
Here’s a short video on how LEGO Replay works followed by an official press release.
The LEGO Group to pilot new program LEGO® Replay in the United States
Check the attic and basement: Replay will take any previously used LEGO bricks and donate them to children’s non-profits across the country
October 8, 2019: Today, The LEGO Group announced the launch of LEGO® Replay, a pilot program that will accept any and all previously used LEGO bricks and donate them to children’s non-profits in the United States. The effort is a collaboration with Give Back Box, Teach For America, and Boys & Girls Clubs of Boston.
The process is simple: collect any loose LEGO bricks, sets, or elements, place them into a cardboard box, and visit www.lego.com/replay to print out a free UPS shipping label. The package will be sent to the Give Back Box facility, where each brick will be sorted, inspected by hand, and given a rigorous cleaning. This process is possible because LEGO bricks are made from high-quality, durable materials, designed to be used for generations.
“We know people don’t throw away their LEGO bricks,” said Tim Brooks, Vice President, Environmental Responsibility at the LEGO Group. “The vast majority hand them down to their children or grandchildren. But others have asked us for a safe way to dispose of or to donate their bricks. With Replay, they have an easy option that’s both sustainable and socially impactful.”
Brooks and his team spent the past three years working on the project to ensure the process met the highest quality and safety standards and adhered to U.S. regulations. They then connected with Give Back Box, a charity dedicated to “recycling” 11 million tons of unused clothing, footwear, and other textiles that end up in U.S. landfills each year.
“I am excited to join the LEGO Group in this pilot program,” said Monika Wiela, founder of Give Back Box. “Growing up in Poland, I didn’t have many toys as a child, so this collaboration is rather personal for me. What’s better than giving a child the gift of play? For us, the number of donations we receive is critical to a successful campaign, so we’ve made it as easy as possible for folks at home to send in their idle bricks.”
Teach For America will receive the majority of the elements and will provide them to thousands of classrooms across the country.
“Learning through play can have a tremendous impact on a child’s cognitive development. Through play, children develop fine motor skills, think creatively, and can learn how to problem solve through teamwork,” said Susan Asiyanbi, Teach For America’s chief operating and program officer. “But not everyone has access to such resources. LEGO Replay, and the instructional resources they provide educators, will help give more students access to this opportunity.”
Bricks will also be sent to Boys & Girls Clubs of Boston for their after-school programs. Both non-profits can expect to receive the first shipments in November 2019. Once the pilot is complete in spring 2020, the LEGO Group will evaluate a possible expansion of the program.
LEGO Replay is one of the many sustainable and philanthropic efforts the LEGO Group has announced in the past year. Recent efforts include Plants from Plants, LEGO Braille Bricks and LEGO Audio & Braille Instructions.
