By now it’s quite clear that LEGO is very intentional in promoting the LEGO lifestyle. And after its successful collaboration with Adidas in the form of the ZX8000 sneakers, the LEGO Group has announced its next line of LEGO apparel with the famous sportswear maker. The Adidas x LEGO DOTs, and Adidas x LEGO Ninjago collections feature not just a pair of trendy Fortarun sneakers, but also a complemental clothing line.
Read on for LEGO’s official press statement, and check out some of these product images.
NEW DROP FROM ADIDAS AND THE LEGO GROUP CELEBRATES PLAYFUL VIBES FROM LEGO® DOTS® AND NINJAGO®
HERZOGENAURACH & BILLUND, February 24, 2021: The LEGO Group and adidas today announced the next drop from the continued partnership between this industry-leading sportswear brand and beloved toy company. Get ready for a cool new apparel collection featuring a variety of sleek colors and designs inspired by LEGO® DOTS® and LEGO® NINJAGO. The collection will be available to adidas Creative Club members from March 1st, and broad distribution from March 4th through www.adidas.com/LEGO.
The collaboration between the two brands is a multi-year partnership that aims to infuse more fun into the lives of kids and adults through playful products across apparel, hardware, and bricks. It kicked off with the AZX800 sneaker in September 2020, and since then, fans have been able to celebrate their creativity and passion for the two iconic brands in completely new ways. Most recently we saw an endearing line-up of children’s clothes and shoes all wrapped in the original four LEGO colors (red, yellow, blue, and green), and now we can add to the assortment two new collections inspired by DOTS and NINJAGO.
The adidas x LEGO DOTS collection is all about the endless creative potential of children. The collection enables them to express their personality, create their own style and show the world who they are, using colorful and fun patterns. The playful designs will spark imagination and convey a simple message to children that it’s their world, they make the rules and can make it as vivid as they like.
The adidas X LEGO NINJAGO collection includes pieces that celebrate the 10th anniversary of this LEGO play theme as well as the timeless world of classic NINJAGO. With this range, kids can leap into action and master their journey the ninja way. With vibrant designs that represent the elemental NINJAGO powers, the collection enables kids to express themselves and be a ninja. To ‘Be Ninja’ means: mastering ninja skills, being a good friend, confident, inclusive, and true to oneself. The details in the collection represent the process of mastery, the process of becoming a ninja, supporting kids in their own journey.
For more information about these LEGO-inspired apparel, including their retail price, be sure to check them right here.
I don’t know with the whole clothing line! It’s making lego brand feel cheap. Something bmw is dealing with right now is clapping their name on anything and selling it. Currently bmw is suffering as they built a name , used it in any product , regardless of quality or demand and now after 5 years sales are slowing. Be careful lego, this could bite you later.
All the best