This week there’s been something of a mess when it comes to LEGO alerting people online regarding their promotions. Some confusion may be understandable. Until last year, LEGO informed customers of promos and special offers via official store calendars. Unfortunately they were phased out by the end of 2021. Instead, LEGO would try to make online announcements via LEGO.com or email/newsletters. Earlier this week there was a LEGO alert for a 2x VIP points period this coming Thursday. But as the date approached, LEGO Shop didn’t update its upcoming offers. Now, a second email alert says that LEGO VIP event will be next month instead.
Brick Fanatics has it that the LEGO VIP double-points event may have shifted dates from February to March. On February 22 LEGO announced to its newsletter subscribers via email that the double-points period will run February 24-28. This seemed to debunk earlier rumors of the same event happening in the middle of next month. But shortly afterwards another email alert from LEGO gave the VIP double-points date as March 12-14. Interestingly, the new date came from an alert courtesy of LEGO.com US. UK-based Brick Fanatics believes this might be a regional difference, but The Brick Fan thinks this is universal.
Perhaps the simple thing to do is to wait until February 24 to confirm if the earlier dates check out. If there’s no change in the active offers at the online LEGO Shop, then it’s on for March. Of course, it may still depend if you’re checking LEGO.com US or UK. The March VIP 2xPoints rumor, pre-LEGO announcement/s, noted a possible GWP simultaneously releasing. It supposedly depicts primatologist and chimpanzee expert Jane Goodall. The promo period was also pegged as ending March 15 instead of 14.