With a lengthy history at its back, it’s no small wonder that the LEGO brand has become quite ubiquitous. No toy retail chain worth its prominence would ever lack LEGO products in stock. And at times, some of the biggest toy store names have entered promotional partnerships with LEGO over the years. The most obvious example of this marketing synergy may well be Toys R Us, home of the annual Bricktober events. Not even the momentary disappearance of TRU in North America dampened this partnership. With Toys R Us back as stores within Macy’s, LEGO’s gearing up to celebrate with them again this coming weekend.
The Brick Fan reports that LEGO Day 2022 is on at Macy’s and their Toys R Us stores. Regular LEGO shoppers at Macy’s better clear calendars on Saturday, October 22. When you drop in at the TRU store-within-the store, they’re in for some nice LEGO collectibles. The pack consists of an issue of “LEGO Life” Magazine, a LEGO-Macy’s-TRU birthday postcard, and 2021’s Creator Clown polybag (30565). And that’s just for when you come in! On your way out you’ll receive another grab bag. This is a collection of various toy brands at Toys R Us Macy’s. LEGO too has an item there: Creator Parrot (30472).
You can tell this will be a fun LEGO Day weekend at Macy’s TRU stores. It’s on at every location, and will be available all Saturday or until the polybag supplies last, whichever comes first.