This newest LEGO collectible minifigure has been out on the Internet for quite some time already, and I feel that our friends over in the UK will love to have this exclusive. As it seems, it looks like the world’s finest (and oldest) toy shop, Hamley’s, will finally have a LEGO minifigure of its own.
The LEGO Hamley’s Exclusive LEGO Royal Guard Minifigure (5005233) is now currently available at the posh toy store, retailing for £6. First revealed by Mark Philip Campbell, Hamley’s current LEGO Manager, via social media, the exclusive minifigure bears a close resemblance to the LEGO Series 5 Royal Guard minifigure (8805) released in 2011. The only difference is that this recent Hamley LEGO exclusive has a cheerful and friendly expression, and a slightly modified torso with added medals and an all white belt and buckle.

BrickFanz also shared the following image of this Hamley’s LEGO exclusive, as you can see below.
It is nice to see that LEGO has been paying attention in offering what I would call as ‘regional’ themed minifigures that speaks a ton about each locality’s unique culture and popular icons. If you recall, the LEGO Store in London also had a similar pitch when it offered the LEGO Lester (40308) minifigure polybag, also retailing for £6. Though Hamley’s is a business entity that has been in the toy selling business for centuries, it already has a specific niche in London’s Regent Street and in the lives of the people who live there.
We don’t have further details other than these preliminary images; however, it looks like that this exclusive is still currently available even after almost a week of its debut. I also hope that the store will offer this as in-store exclusive promotional that comes free for every qualifying LEGO purchase. We just have to wait and see.