It’s hard to miss the fact that LEGO is heavily invested on other forms of media and communication well outside its core offering of toys and educational children’s products. Films and TV shows? They’re covered. How about videogames? LEGO has them too, from console titles to some fun mobile apps. And it’s incredible how many LEGO mobile apps they’re developing concurrently. Aside from baseline LEGO builds rendered in AR, and the app controls for the new LEGO Batmobile (76112), there’s a new app launched that’s based on the popular BrickHeadz line of cute brick-built figures. It’s called (simply) BrickHeadz Builder.
This could well be the ultimate AFOL dream. The LEGOLAND Discovery Center in Manchester, UK is looking for a new Master Model Builder and the job description is to build and play with LEGO every day (for 5 working days that is). It is expected to draw thousands of applications worldwide considering the fact that the position is so rare that one has even a higher chance of being an astronaut! As mentioned on the LEGOLAND Manchester’s recruitment page, the unique position is one of only 23 in the world, less than a fifth of the number of trained astronauts. Currently the LEGOLAND branch has Alex Bidolak as its resident Master Builder, and soon he will be joined by the successful applicant.
If you are attending San Diego Comic Con next week, chances are you’re their not just for the panel interviews and events, but also for the LEGO SDCC exclusive items that will be out for grabs. These items are treated as gold in these fan conventions, with aftermarket prices (shame to those scalpers) that can soar to ridiculous heights especially at eBay. To address the situation and to ensure fairness in the distribution of these limited, ultra rare LEGO items , SDCC organizers have set up an online, electronic lottery system to determine qualifying attendees.
The recent introduction of the LEGO Plants from Plants (40320), a collection of botanical-themed building elements advertised as being the first set wholly manufactured using plant-based plastics, is the first big step by the company towards the use of sustainable materials for its products; the promotional push speaks for itself. In fact, there’s going to be a LEGO event for UK fans happening on the first weekend of next month, and it will be in association with a celebrated institution, the London Natural History Museum. Themed after one of LEGO’s ongoing promotions for the Plants from Plants (40320) set, participating children at the Natural History Museum will come up with their own sustainable superhero figure made of building elements from LEGO’s Plants from Plants (40320). They’ll do this by checking out museum exhibits to learn about nature and environment together with LEGO’s first botanical superhero, Plantus Maximus.
Starting this Thursday is one of the major LEGO conventions to be held annually on the West Coast. The Bricks by the Bay is a big gathering of LEGO builders and fans around northern California, and an epic showcase of the best latest MOCs from creators in the area.