LEGO Ranks First Among Europe’s Most Reputable Companies for 2018

In this day and age, the public’s perception on anything and everything can come a long way towards the formation of opinions. Statistically gauging the reputation levels of businesses, organizations and even nations has been the work of the private research and advisory agency the Reputation Institute in Cambridge, Massachusetts. Recently, the Reputation Institute conducted a survey to determine who among Europe’s most reputable companies is considered first among the countries of the UK, Spain, France, Germany and Italy. A total of 87,000 general public respondents from those nations provided the data mined by RI.

According to the Reputation Institute’s “RepTrak” rankings, Denmark’s The LEGO Group is the company with the highest public reputation in the EU5. It’s followed on the list by German industrial firm Bosch GmbH and Swiss luxury watchmaker Rolex. The response to the survey on reputation is a measure of an everyday person’s “emotional bond” with a company that is quantified.

The RepTrak survey is the RI’s standardized framework that “reveals how this deep connection can drive supportive behaviour such as the intent to purchase, likelihood to recommend and willingness to work for the company” according to the Institute’s press release.

For completion’s sake, we will now include a Top 10 list of Europe’s Most Reputable Companies in 2018 as compiled by the Reputation Institute.

  1. LEGO
  2. Bosch
  3. Rolex
  4. Sony
  5. Samsung
  6. Canon
  7. Michelin
  8. Walt Disney Company
  9. Adidas
  10. Amazon

LEGO’s stellar corporate-level reputation according to RI is due to “commitment to building a strong corporate brand, investment in corporate social responsibility and a deep sense of purpose to drive greater levels of engagement among its key stakeholders.” Despite some hiccups in its recent earning reports, LEGO does just that.

Blocks Magazine Issue 48 Now Available and Features LEGO Ideas Voltron (21311)

It looks to be that time again for another major LEGO fan community magazine Blocks to unleash its latest issue. Last month they gave a lot of focus and attention to the details of the LEGO Technic Bugatti Chiron (42083), which recently got an incredible life-sized drivable brick-built replica. For its October 2018 issue, Blocks Magazine Issue 48 is going for the big stars in current LEGO sets, and you probably can get no bigger these days than the impressive LEGO Ideas Voltron: Defender of the Universe (21311), released August 1.

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There’s really no set by LEGO quite like the Ideas Voltron (21311), which not only comprises five fully poseable lion robot models, but is able to combine them into a similarly articulated (and sturdy) large robot. It’s been the darling of serious LEGO collectors since early appearances at 2018 SDCC.

Aside from their main feature review on LEGO Ideas Voltron (21311), this latest issue of Blocks will also have their two cents on the Mad Max-esque LEGO Ninjago Dieselnaut (70654), and MOC guide for a miniature of the LEGO Creator Aston Martin DB5 (10262).

Finally, they have previews of the latest upcoming BrickHeadz, a licensed-franchise rivalry retrospective on Star Wars and Harry Potter, and so much more in store. Interested fans can get their own copy of Blocks magazine issue 48 (print or digital) by visiting their official website.

Brickset and Fairy Bricks’ Bikes to Billund Charity Ride Starts Friday

Back in August, a team of four was assembled by LEGO-donating charitable organization Fairy Bricks to undertake a grueling journey for the sake of fundraising. Their goal is to journey from London to LEGO House in Denmark covering the land journey by bicycle: the Bikes to Billund charity cycle ride.

That time has come at last. This Friday, September 21, the Bikes to Billund Team has begun their trip from the Leicester Square LEGO Store in London, to Harwich and their ferry towards Rotterdam, and finally their main cycling leg through the Netherlands, Germany and Denmark to arrive in Billund.

Already the trip is proving to be a genuine endurance challenge, considering that European windstorm Ali has just passed through the UK on Wednesday and Thursday. But the cycling team were determined to start their ride on schedule, so we wish them best of luck.

Meanwhile, the fundraising campaign portion of Bikes to Billund seems to be proceeding smoothly; the sponsorships pledged so far helped Fairy Bricks to raise over £6,000 in donations as of this writing. While the donation drive will last until December, everyone who donated before the time the bike team arrives in Billund will be part of a raffle, with several winners who will receive customized MOC models of the Fairy Bricks charity van, called “Daenerys”.

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For those interested in keeping tabs of the Bikes to Billund team on their way to LEGO House, you can watch their progress on our fellow LEGO news source and online set guide Brickset, via their official Facebook and Twitter.

More Info About The LEGO Movie 2 Sets Revealed by Amazon France

As we close in towards the end of this quarter, more and more info seems to land on the internet regarding the LEGO Movie 2 sets prior to the sequel’s theatrical debut on February, 2019. We had a full reveal of the new Wasteland Batman costume a few days ago, and it is expected that this Mad Max-like version of the Dark Knight will eventually make its way as a minifigure in any of the upcoming LEGO Movie 2 sets scheduled for next year. And speaking about new LEGO sets, Amazon France is on the lead again in giving us more information about these upcoming tie-in sets.

This year’s San Diego Comic Con also saw the reveal of three LEGO Movie 2 sets, with an expected release date of early January. Other than these confirmed sets, it looks like we will have additional 9 sets under the film’s belt and more as we count weeks before the rest of the reveal sometime late December or January. As consolidated by Price Vortex, we now have additional info on these sets’ piece count and expected retail price. Here’s what we have so far.

It is interesting to note that its very likely that there will be a LEGO BrickHeadz single and dual sets under this theme considering that there are sets listed above that are within the price range of 9.99 and 19.99 Euros. Another point of interest is set 70840 which seem to be the largest among all the listed sets so far. Amazon FR shows that this set’s box packaging measures at 58.2cm X 17cm X 48 cm.  (LxWxH),  which is very similar to that of the LEGO Movie MetalBeard’s Sea Cow (70810) D2C set clocking at 2,741 pieces. We can safely guess that set 70840 may perhaps be the largest direct-to-consumer set that LEGO has in store for The LEGO Movie 2.

Based from the looks of it, LEGO is posed to release a huge collection of tie-in sets that can rival those from the first film. Not included in this listing are polybags and other LEGO Movie 2 gift-with-purchase sets. We’re surely off to a good start in 2019. The LEGO Movie 2: The Second Part is scheduled to open in cinemas in the US on February 8, with more LEGO tie-in sets to be revealed at the end of this year.  Remember to subscribe to our blog site and stay tuned here in The Brick Show!

LEGO Minifigure Collector Frame (5005359) Official Image and Details

Since the LEGO Store October 2018 Calendar has been released earlier this month, we now have an idea on various promos that LEGO fans can expect next month. From October 15-31, the LEGO Minifigure Collector Frame (5005359) will be offered to LEGO customers and fans for a minimum single receipt purchase of $75 and more.

The LEGO Minifigure Collector Frame (5005359) is similar to the Marvel Superheroes and LEGO Batman Movie frames that LEGO released back in 2016 and 2017 respectively. And now thanks to the LEGO Certified Store in Hongkong, we now have a better look at this new LEGO accessory.

According to LCS Hongkong, this new minifig collector frame is available today until October 18 for a minimum single receipt purchase of 1,000 HK dollars, or roughly equivalent to $127 USD. That’s a rather steep price for a LEGO promotional set in my opinion, considering that with a little patience, this collectible frame will soon be available in the US at the middle of October.

Furthermore, the LEGO Minifigure Collector Frame (5005359) comes with a 32×32 gray baseplate and several LEGO pieces that serve as minifigure stands that can display up to 16 minifigures. Perfect in displaying any of LEGO’s CMF series. To sweeten the deal, LEGO throws in a never-before-seen exclusive minifigure that comes in a summer outfit and lifesaver. There’s also a 2×2 tile with the LEGO logo printed on it, which is quite a rare piece usually found only on LEGO’s gift-with-purchase sets.

Perhaps the only downside for the Minifigure Collector Frame is that it is made of black cardboard instead of wood or light plastic, and there’s no cover of any kind as well. It comes with a kickstand if you prefer not to hang it and have it displayed on your desk or corner table. In any case, this is still a great gift-with-purchase set that will be valuable in displaying your prized LEGO minifigures.

Be sure to keep tabs with shop.LEGO.com in the US and watch out for this promotional beginning October 15.

Prime LEGO Creator Sets Are Now On Sale At Amazon

Some of the best LEGO Creator sets are now on sale at great discounts over at Amazon. If you’re still mulling it over whether or not to start a LEGO modular hobby, then you might be glad to know that this is the best time to start one. Amazon is now offering its best price offer for 2016’s LEGO Creator Expert Brick Bank (10251). This 2,3380-piece set is now at 15% off from its original $169.99.

Another welcome treat from Amazon is a more recent LEGO Creator set, now offered with a price cut of as much as 20%. The LEGO Creator Pirate Roller Coaster (31084) is now on sale for $72 only at Amazon. This is a great deal considering that this set has just been released early this year. The Pirate Roller Coaster is a nice way of adding a pirate themed ride in your LEGO City Carnival MOC or any similar builds. It is one of the few LEGO sets that utilizes the new train track parts in an amusement ride set, other than its much larger counterpart which is the LEGO Creator Expert Roller Coaster (10261).

If you wish to take advantage of the great discounts for these prime LEGO Creator sets, now is the best time to add them to your shopping cart. Just click on their respective affiliate links below and head over at Amazon.

LEGO Creator Expert Brick Bank (10251)

Make a safe deposit at the Brick Bank!

Make a secure deposit at the highly respected Brick Bank, featuring an array of intricate details and hidden surprises. Easy-to-remove building sections provide access to the detailed interior, comprising a bank with an atrium foyer, tiled floor, arched windows, ornate chandelier, lockable vault and a transaction counter with security glass; a laundromat with printed window, tiled floor and 4 laundry machines; plus 2 second-floor offices with an array of detailed furniture, fixtures and accessories. The exterior of the building features a detailed sidewalk and an elaborate facade with carving and statue décor, decorative roofline, large arched windows, central balcony, clock and an accessible roof terrace featuring a large skylight. Collect and build an entire town with the LEGO® Creator Expert Modular Building series 10243 Parisian Restaurant and 10246 Detective’s Office. Includes 5 minifigures: a bank manager, secretary, teller, mom and child.

  • Build a Brick Bank with a chandelier, patterned floor, hidden alarm buttons, and a bank vault with safety deposit boxes
  • Includes 5 minifigures: three bank employees, a mother and child, and a buildable secretary’s office with special accessories like a wall clock, typewriter, a cabinet with opening drawers and a fireplace
  • Brick bank measures over 10″ high, 10″ wide and 10″ deep
  • LEGO Creator Expert building toys are compatible with all LEGO construction sets for creative building
  • 2,380 pieces – For boys and girls over the age of 16 years old

 

LEGO Creator Pirate Roller Coaster (31084)

Enjoy the fun of the fair with the 3in1 Pirate Roller Coaster!

Hold tight and prepare to scream as you set out on a LEGO® Creator 3in1 31084 Pirate Roller Coaster adventure. This amazing set features a functional roller coaster with pirate-themed props, including a sunken galleon, skull archway, palm tree and an octopus. The working carriages are shark-themed and the ride’s main drop has a water splash feature and a cannon that fires water elements. Other features include a ticket booth and a balloon stand. This set can be rebuilt for further LEGO fairground adventures aboard The Skull Ride or The Ship Ride, and comes with 4 minifigures ready for the fun of the fairground, plus a skeleton figure.

  • Includes 4 minifigures, ready for the fun of the fairground, plus a skeleton figure.
  • Fully functional roller coaster features an oval track and train with shark carriages, water drop and decorative pirate-themed props, including a sunken galleon, skull archway, palm tree and an octopus.
  • Also features a cannon that fires water elements, a ticket booth and a balloon stand.
  • Climb aboard and prepare to scream!
  • Duck as you zoom through the skull arch!
  • Hold tight as you whizz around the bend and over the sunken galleon.
  • Watch out for the water cannon and remember to smile as you thunder past the camera!
  • Rebuild this 3in1 model and continue your LEGO® fairground adventure with The Skull Ride and The Ship Ride.
  • Pirate Roller Coaster measures over 9” (24cm) high, 25” (66cm) wide and 12” (32cm) deep.
  • The Skull Ride measures over 5” (14cm) high, 13” (34cm) wide and 8” (21cm) deep.
  • The Ship Ride measures over 9” (24cm) high, 21” (54cm) long and 6” (16cm) deep

The LEGO House Celebrates 10 Years of LEGO Ideas

There’s really no doubt now, that LEGO has fortuitously timed the introduction of so many elements of their total brand that their respective anniversaries – in multiples of ten – fall on the same year. Thus this 2018 they (and we) celebrated 60 years of LEGO bricks, 40 years of minifigures, 50 years of LEGOLAND (Billund’s opened in 1968), and 10 years of LEGO Ideas too.

That’s right; it’s been ten years since that wonderfully ingenious platform for the LEGO building community to submit designs that might become official LEGO sets came to be under its original name of LEGO Cuusoo.

Now, to celebrate yet another important milestone to the complete history of LEGO, a big exhibition is being held at LEGO House in Billund, Denmark. This exhibit showcases actual builds of the various models submitted throughout 10 years of LEGO Ideas, while not passing review, did receive 10,000 enthusiastic supporters needed.

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The selection of 10K submissions, now called “Product Ideas” in the platform’s parlance, comes from 11 countries all over the world. The builds range from vehicles, to buildings, to creatures and robots galore, and a testament to the intense imaginations that fired up those who submitted them to LEGO Ideas.

LEGO House will keep the exhibit up until October 8, and it can be (thankfully) viewed in the Home of the Brick’s free-access area. Or you can view photos of the displays at LEGO Ideas’ official blog, alongside information and interviews with their respective creators.

Towers of Tomorrow with LEGO Bricks Exhibit at Halifax Disovery Centre Museum

In Halifax, Nova Scotia one can find an interactive science museum run by a non-profit charity. Its mission statement is to stimulate interest, enjoyment and understanding of science and technology for all children and families coming to visit. Its name: Discovery Centre. And one of its upcoming exhibits might, for a time, end up getting it mistaken for a LEGOLAND Discovery Center, like the actual Canadian one in LDC Toronto. Starting this Friday, September 21, Discovery Centre at Halifax Seaport will play host to the Towers of Tomorrow with LEGO Bricks exhibit. Still, a selected student group from Saint Mary’s Elementary School and members of the media got a sneak peek at the display on Wednesday. They were not disappointed.

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The Towers of Tomorrow with LEGO Bricks are a series of impressive 1:200 scale-model skyscraper LEGO builds that were built for Discovery Centre by a team of LEGO Certified Professionals (LCPs). The 20 buildings featured are among the most familiar skyscrapers in the world, with hometown Canadian giant the Toronto CN Tower, accompanied by the Empire State Building, China’s twisty Shanghai Tower, Australia’s Infinity Tower in Brisbane, and (of course) the wondrous edifices found in Dubai, the UAE.

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Each tower is accompanied by a detailed fact corner talking about the history of the actual buildings and their LEGO replicas featured there. Once visitors have gone through the Towers of Tomorrow, they can also try their hands at building structures with LEGO thanks to the free-play construction area with over 200,000 LEGO pieces of various sizes and colors; there’s also an early-age Duplo zone.

The Halifax Discovery Centre will keep the Towers of Tomorrow with LEGO Bricks display around up until January 4. That’s plenty of time for interested visitors to drop in. It’ll feel like an actual LDC there, save for the lack of LEGO products for sale.

Submission Period for Bricklink’s LEGO AFOL Designer Program Has Begun

This early September, third-party LEGO-selling platform Bricklink dropped a bombshell when they announced a new crowd-funding initiative in major partnership with LEGO itself. This was the AFOL Designer Program, which aims to showcase AFOL-submitted MOCs which can be supported and crowd-funded into limited-release box set with revenues to the creators.

Bricklink has already laid down specific details about the AFOL Designer Program, which comes off as an alternative to LEGO Ideas, but which will have the resulting sets be limited-edition only for the 60th anniversary celebration of the LEGO brick. Oh, and they also gave a date for when entries will begin to be accepted for the program: right now.

That’s right, Bricklink is now ready to accept MOC designs from AFOLs aspiring to have their builds be included in this limited-time wave of LEGO sets that will be coming out next year. The start date was September 18 and will last until November 18, after which they will be evaluated under the supervision of “a celebrated LEGO designer with unique expertise and a historical understanding of the LEGO system”.

All AFOL MOCs that make the cut for Bricklink’s Designer Program will then be out forth for crowdfunding throughout the month of February. They will then be put on a limited production run in time for release in April 2019. When total sales revenues arrive in the future, the lucky AFOLs will receive 10 percent of it, no questions asked.

Unlike the LEGO Ideas path, these limited sets that will be born out of the program will not be official releases, though they will likely be comprised of authentic LEGO pieces. Still, for the time they’ll be available, these uncommon sets from AFOLs’ dreams will be a true part of the ongoing grand global celebration for 60 years of LEGO.

Lepin Shamelessly Steals A Custom LEGO Gundam Fan Design

Henry Pinto is one of the best LEGO builders around specializing in huge, minifigure-scale creations. One of the most notable builds that he worked on is the towering 4-feet tall, custom LEGO Sentinel MOC based from the classic X-Men animated series. He is also actively involved with the Australian LEGO fan community and continues to delight us with his MOCs and other LEGO-inspired creations. Just recently, he came up with a worthy rival for his colossal LEGO Sentinel MOC in the character of his next gigantic mech – his custom LEGO Gundam. This behemoth clocks at more than 10,000 pieces and stands at 90cm or almost 3 feet tall.

LEGO Gundam

Unfortunately, talented builders and MOCers like Henry are shamelessly blindsided by companies that don’t give any value to the creativity and tons of efforts given by LEGO builders. Within the week of posting his custom LEGO Gundam MOC online, reports came to him that Lepin has already listed a copycat set that ripped off the original design and images of his latest work. Australian-based Bricking Around managed to interview Henry and was able to get to the bottom of this barefaced thievery.

For the record, this is not the first time that Lepin stole from the LEGO community. Back in October 2016, we brought to your attention how Lepin picks up several AFOL designs and packages them as their own. Some of these were taken from LEGO fans’ Flickr sites or straight up from the LEGO Ideas page. They even launched their own copycat LEGO Ideas platform in the hope of getting more inspirational builds from avid LEGO fans. Truth be told, there are AFOLs who actually submitted their original custom LEGO creations to this site so it was but natural to ask Henry if he indeed submitted his custom LEGO Gundam to Lepin. His answer was a resounding NO: in fact, it was only Monday this week that he shared his latest creation online. After a day or two, Henry’s friends and fans worldwide alerted him on how Lepin launched a copycat version based on his original LEGO Gundam MOC. “I had people from all over the world message me”, Henry admits. “At first I thought it was a joke and someone was pulling a prank. I even thought it was funny, but then I started getting links to actual retail stores taking pre-orders. That’s when I realized that it was not a joke and they were serious”. Just by looking at the following images below, you can immediately recognize that these were lifted from Henry’s Flickr album.

As bad as this may sound, Henry is such a cool LEGO fan and builder that he does not want this incident to dampen his enthusiasm in sharing his love for the brick. When asked if this experience made him reluctant to share his future work, Henry said, “Not really, I’ve always loved sharing as I go, as it engages a lot of people and it also helps me stay motivated. I also think the journey with a build like this is interesting as it very unique. I also enjoy the fact that people learn techniques from my posts.” Thankfully, we have people like Henry Pinto.

We would like to point out that what Lepin is doing is simply wrong, and it hurts LEGO builders and avid fans when their work and designs are taken without permission just for copycat companies to earn a quick buck. Let’s continue to be vigilant and report any similar activities, and we will do our best in keeping you informed.