COMMENTARY: Expectations vs Reality – What LEGO Had Us Believe During the 2018 New York Toy Fair.

Quite frankly, I’ve intentionally placed this on the back burner for quite some time carefully thinking things through. I have to go to the motion of sifting my motives all throughout just to be sure that I am not making a complete fool out of myself, out of fear of trivializing matters that are not really worth mentioning. read more

Celebrating 40 Years of LEGO Minifigures.

The year 2018 has a few milestone celebrations across multiple subjects and genres, but here’s one for LEGO enthusiasts that they’ll really dig. It concerns the 40th anniversary of one of the innovations developed by LEGO to further enhance the brick-construction experience: minifigures. Yes, LEGO-people are now four decades old. read more

Lloyd is Back as His ‘LEGO Ninjago Movie’ Minifigure Polybag (30609) Returns with Target

It’s nice of LEGO to sometimes give collectors who might have missed a promotional product or two in the past another chance (or two) to pick those uncommon items up. Their latest promotional comeback involves their previous feature-length CG-animated adventure The LEGO Ninjago Movie, which premiered last September. read more

This Year’s First Waves of LEGO Toys R Us Briktober Exclusives Revealed!

For the past years, TRU has celebrated the month of October with a series of exclusive, limited edition minifigures to mark what has been dubbed as TRU’s Bricktober sales. 2016 saw four LEGO minifigure sets released by TRU per week for the whole month of October consisting of a Musicians (Week 1), Warrior (Week 2), Athletes (Week 3), and Cops and Robbers (Week 4) packs. These minifigures packs were given for free for a minimum purchase of any LEGO products worth $50 and above at all participating Toys R Us in the US and some parts of the globe. read more

Possible Names of All the LEGO Collectible Minifigures Series 17 (71018) Revealed!

With the dust now settling from the excitement surrounding the sets that LEGO has unveiled during this year’s New York Toy Fair, let’s now get a closer look at each of these starting with the next line of LEGO’s collectible minifigures (CMF). The LEGO CMF Series 17 (71018) of the LEGO CMF has received plenty of mixed reactions from the LEGO fan community, but for every minifig completionist by heart, this is one series that you don’t want to miss. read more