ICYMI: May 2021 LEGO Store Calendar Out Now

In case you missed it, the May 2021 LEGO Store Calendar has already been released online, and obviously, it’s all about LEGO Star Wars. And though we’re about t to conclude this year’s largest Star Wars marketing event, we still have a few hours left to take this May the 4th opportunity and all the LEGO freebies that it offers. Check out this month’s LEGO Store Calendar below.

 

Free Collectible LEGO Star Wars Tatooine Homestead (40451)

As I’ve mentioned earlier, this year’s May the 4th commemorative LEGO freebie is still up. You can still grab the Tatooine Homestead (40451) micro-build if you will make your next LEGO Star Wars purchase right now. Your single-receipt LEGO Star Wars purchase worth $85 will entitle you to a free copy of this brick-built mini diorama.

 

Free Imperial Shuttle (30388) Polybag

Those who will opt to visit their nearest LEGO brand store will also be in for a treat. Because every single purchase of any LSW product made in-store worth $40, the Imperial Shuttle (30388) polybag will be added to your cart for free.

 

Free LEGO DOTS Mini Frame (30556)

And if you still have a checklist of LEGO must-haves outside of the LEGO Star Wars theme, then LEGO is adding another incentive to your next LEGO purchase. For every single-receipt purchase of any LEGO sets or products worth $35 and more, you’ll get a free LEGO DOTS Mini Frame (30556). This promotional item is available from April 26 until May 9 this weekend. It may not exactly be your cup of tea but as a free LEGO set, it is still very much welcomed.

Speaking about other themes, there are certainly a lot of diverse new LEGO sets out there that deserve a second look. And in case you haven’t checked them yet, you may want to take a look at the latest LEGO Creator Expert NASA Space Shuttle Discovery (10283) for example, or the latest line of LEGO Harry Potter sets, and even the LEGO Vidiyo sets and Bandmates to name a few.

Just a Few Hours Left for This Year’s LEGO Star Wars May the 4th Promos

If you’ve seen this post appear in your feed right now, chances are, you still have a few hours left to take part in LEGO Star Wars May the 4th promos.  As of publishing time, the Double VIP points are still up for all LEGO Star Wars purchases, including the Tatooine Homestead (40451) micro-build freebie if your LEGO Star Wars purchase reaches $85 and more. For those who will opt to make their in-store purchases, LEGO is throwing in another promo at a lower price point. For every single-receipt in-store purchase of any LEGO Star Wars products $40 and up, you’ll receive a free Imperial Shuttle (30388) polybag.

The LEGO Star Wars Tatooine Homestead (40451) is one of this year’s May the 4th promos.
You can get the LEGO Star Wars Imperial Shuttle (30388) polybag for free when your in-store LSW purchase reaches $40 and up. 

However, since this is our last stretch for the LEGO Star Wars May the 4th promo, expect that some of the more premium LEGO sets are already on backorder or sold-out status. This is the case for the popular Helmet Collection and the new UCS R2-D2 (75308) set.

Some of the LEGO Star Wars Helmets are now on backorder status.

Nevertheless, there is still a ton of LEGO Star Wars sets to choose from, and taking a look over at LEGO Shop@Home might lead you to that one LSW set that you are looking for.

The LEGO Group Recreates Its LEGO 1980s Advert In Support of International Woman’s Day

The LEGO Group has now launched another initiative that will inspire budding builders and pioneers. Aside from offering a LEGO Amelia Earhart Tribute promotional set in celebration of International Women’s Day next week, LEGO now offers a cool way of sharing some LEGO nostalgia with your child – by recreating its classic LEGO 1980s advert.

Coming in with the tagline “What it is is beautiful”, the original LEGO 1980s advert features a young girl proudly displaying her LEGO creation. This was lauded to convey a daring and inspiring message to all young girls: that playing with LEGO bricks will always be gender-free and are designed to bring out the creative and innovative side in every person.

LEGO 1980s Advert

As a way of looking back at this empowering message, LEGO has set up its LEGO.com/futurebuilders website where parents or guardians, and their children can submit a similar photo, and LEGO, in turn, will provide them with a unique digital poster similar to the style of the classic LEGO 1980s advert. Here are some samples that show how this e-poster looks like.

Read on for the LEGO Group’s full press release and additional instructions on how you can have your child’s very own classic poster.

Celebrating the female leaders of tomorrow as the LEGO Group recreates iconic 1980s advert

The LEGO Group is calling on families to help celebrate the skills, interests, and creative potential of the next generation of female leaders by recreating its iconic 1981 LEGO® advert.

On the 40th anniversary of the ‘What it is is beautiful’ advert, the LEGO Group is launching the campaign to support this year’s International Women’s Day on March 8. The campaign is designed to encourage and champion today’s young women on their journey to becoming the decision-makers, role models, and changemakers of the future – whatever their interests, passions, or career aspirations may be.

By visiting LEGO.com/futurebuilders, parents and legal guardians can find inspiration and submit a photo of their child holding their LEGO creation, along with a few words that describe their child’s creative approach. A unique poster, in the style of the iconic 1980s advert, will then be emailed back(1) – ready to be proudly displayed or shared using #LEGOFutureBuilders.

Julia Goldin, Global Chief Product and Marketing Officer at the LEGO Group commented: “At the LEGO Group, we believe children are our role models. We look to them for inspiration every day and want to help them break down gender stereotypes and create opportunities for everyone. Celebrating people helps empower people, and through this campaign, we, along with the help of parents and caregivers, want to celebrate the skills and creative potential of today’s young women – the next generation of amazing female leaders!”

Research from the latest LEGO Play Well Study shows that 73% of parents believe gender differences are driven more by societal expectations than biology(2) With many children seeking to positively challenge gender stereotypes in society, the LEGO Group is committed to supporting them and creating a more inclusive and diverse workforce that will live up to their ideals and expectations.

As well as recently introducing its Responsible Workplace initiatives, the LEGO Group has signed up to the UN Women’s Empowerment Principles to help guide how it can better empower women and girls, accelerate gender equality, and encourage more young girls to believe they can achieve anything they set their hearts on.

 

Marvel Studios’ Spider-Man: No Way Home Finally Confirmed

After a series of amusing misdirects from its cast, Marvel Studios have finally dropped the real, working title of its next film in Jon Watt’s Spider-Man trilogy. The Spider-Man: No Way Home is confirmed to be arriving in cinemas this Christmas. Watch the teaser trailer below.

If you recall, there was some kind of hype-building going on these past few days coming from Tom Holland (playing Peter Parker), Zendaya (MJ), and Jacob Batalon (Ned Leeds). Each of them gave their “take” on what could be the working title on this next Spider-Man film. However, it was immediately clear that these are just their way of playing with words, hinting at the idea of an impending title reveal anytime soon. And like clockwork, Marvel Studios has just released the film’s official title, delivered through a short skit about the trio’s predisposition for spoilers.

The title is definitely something to think about, and many Marvel fans took it to the internet on what this could reveal about the movie’s plot. One key element in the reveal teaser is the cryptic whiteboard found in the hallway. The board seems to reflect a brainstorming session for the film’s possible titles, riddled with enigmatic symbols and phrases that somehow relate to the film’s title. Like a trail of bread crumbs, these pieces of clues may eventually lead to what Peter Parker has thought since the previous films – the existence of the MCU multiverse. And considering that the Spider-Man: No Way Home evokes a certain feeling of frustration and despair for not finding one’s way back home, we can somehow theorize that our friendly neighborhood web-crawler has to traverse so many “worlds” (or alternate realities, perhaps) to find his very own.

With more than 4 million views as of this posting, the hype for this film is continuously building. We can also expect that the months leading to its premiere will be riddled with other promotions and tie-in merchandise to build on its publicity. LEGO for one has consistently released tie-in sets for the two previous Spider-Man installments in the form of the ATM Heist Battle (76082) and Beware the Vulture (76083) sets from Spider-Man: Homecoming, and Molten Man Battle (76128), Hydro-Man Attack (76129) and Stark Jet and the Drone Attack (76130) sets from Spider-Man: Far From Home. And given a December theatrical screening for Spider-Man: No Way Home, then we can assume that any LEGO-related sets will be revealed sometime in the third quarter of this year.

Whatever is the case, these upcoming LEGO tie-in sets will surely reveal some aspects of the film’s storyline and hopefully give us a glimpse of what to expect from this third installment. For now, let’s just see where the trail of bread crumbs and whiteboard clues will lead us.

So what do you think will this third Spider-Man film be all about? Does it really point us to the MCU multiverse moving forward? And what new LEGO Spider-Man sets can we possibly expect from this film franchise? Share what you think in the comments below, and for the latest LEGO sets slated to be released, check out our list right here

LEGO Bags Four Wins at the 2021 Toy of the Year Awards

In a virtual gathering of play professionals and toy fans around the world, The Toy Association’s 2021 Toy of the Year (TOTY) Awards were held online, and LEGO once again dominated several of the Toy Awards’ categories. Considered the Oscar Awards of the toy industry, the annual awards are usually held in New York City where enthusiasts gather together to witness what toys in 16 categories will have the prestigious title of being the toy of the year. However, due to the current pandemic, the event was live-streamed enabling more people across the globe to witness the event.

Last year saw LEGO bringing home the trophy for three categories in the 2020 Toy of the Year Awards, including Construction Toy of the Year (LEGO City Deep Space Rocket and Launch Control 60228), Specialty Toy of the Year (LEGO Stranger Things 75810), and STEM/STEAM Toy of the Year (LEGO BOOST Star Wars Droid Commander 75253).

And this time around, LEGO’s winning streak continues in 2021 with 4 out of 16 awards eventually bagged by The LEGO Group, besting 117 outstanding finalists in various categories.  Check out LEGO’s winning entries below. You may also click on the following affiliate links if you wish to know more about these winning LEGO sets.

Winner: Collectible of the Year – LEGO Super Mario Character Packs (71361)

2021 Toy of the Year

 

Winner: Construction Toy of the Year – LEGO Star Wars The Razor Crest (75292)

 

Winner: Playset of the Year – LEGO Super Mario Bowser’s Castle Boss Battle Expansion Set (71369)

2021 Toy of the Year

 

Winner: Specialty Toy of the Year – LEGO Ideas Grand Piano (21323)

 

Eventually, the highest and most coveted Overall 2021 Toy of the Year Award went to Hasbro’s Star Wars: The Child Animatronic Edition Toy. This Hasbro creation was also awarded the Innovative Toy of the Year Award for 2021.

If you recall, the last time LEGO managed to receive the Overall Toy of the Year Award was back in 2017 where the visually stunning LEGO Friends Amusement Park Roller Coaster (41130) was awarded the best toy of the year by the majority of retailers, consumers, media and TIA members at that time. It will be nice to see a LEGO set bagging the overall toy of the year award once again, and we’ll have to see if LEGO can pull it out for the second time in the next awards.

What do you think about this year’s winners? Do you have a LEGO set in mind that you think should have made it for the 2021 Toy of the Year Awards? Let’s talk about it in the comments below.

Check Out This Month’s Promotional Items With the February 2021 LEGO Store Calendar

It’s a brand new month of exciting offerings from LEGO and we can now expect a new round of promotional items and freebies as detailed in the February 2021 LEGO Store Calendar. Read on for more details.

With the LEGO Ninjago Ninjago City Gardens (71741), taking the prime spot on this month’s promotional calendar, LEGO is throwing in some attractive offers to sweeten up your next LEGO purchase. LEGO brand stores across the US including LEGO Shop@Home, are all set to offer another promotional item that will prove to be quite popular among LEGO collectors. Additionally, the month of February will still have its share of some LEGO-inspired love now that LEGO offers another freebie to celebrate Valentine’s Day.

Free Exclusive Seasonal LEGO Year of the Ox (40417)

Offer valid from February 1 to 14, 2021 for qualifying, single-receipt purchases of any LEGO products worth $85 and above. 

February 2021 LEGO Store Calendar

This next collectible set in LEGO’s Lunar Zodiac series now sees the mighty ox in its cute, brick-built version. Coming in at 167 pieces, the LEGO Year of the Ox set will be added to your bag once your LEGO purchases reach a single-receipt amount of $85 and more. This promo offer is valid from February 1 to 14 or while supplies last.

 

Free LEGO Friends Chocolate Box & Flower (30411)

Offer from February 1 to 14, 2021 for qualifying, single-receipt purchases of any LEGO products worth $40 and above.

February 2021 LEGO Store Calendar

This LEGO Friends polybag makes a great gift for those who love to decorate and some brick-building fun on their desks and study areas. Coming in at 75 pieces, the LEGO Friends Chocolate Box & Flower polybag will be yours for free for a lower qualifying purchase of any LEGO products worth $40 and above. Similarly, this promo offer is valid from February 1 to 14 or while supplies last.

 

Free LEGO Ninjago The Island Lloyd’s Quad Bike (30539)

Offer valid from February 15 to 21 or while supplies last, for qualifying LEGO Ninjago purchases worth $40 and more.

February 2021 LEGO Store Calendar

And if you’re looking forward to having the next wave of LEGO Ninjago sets, or even the mammoth-sized LEGO Ninjago Ninjago City Gardens (71741), then don’t forget to claim your free LEGO Ninjago The Island Lloyd’s Quad Bike (30539). Offered from February 15 to 21 and while supplies last, this next free polybag will be automatically yours if your single-receipt LEGO Ninjago purchase will amount to $40 and above. A great way to celebrate LEGO Ninjago’s anniversary if you’ll ask me.

 

As we can expect, there are still no in-store activities promoted yet in the February 2021 LEGO Store Calendar as LEGO’s way of keeping us safe from the on-going pandemic. Nevertheless, there are still a lot of good things to look forward to this month at your LEGO brand store, so be sure to check. Just remember to observe our health safety protocols and we’re good to go. Keep on building!

How’s Your LEGO Build Day?

Christmas has come and gone, and though we’re about to conclude a pretty sad year for most of us, there’s also a lot to be thankful for this holiday season. So if you just opened your next exciting LEGO set this season of sharing, or probably looking forward to those sweet upcoming LEGO 2021 sets,  you may have most likely leveled up the holiday fun with your family friends for an awesome LEGO Build Day.

In case you missed it, LEGO has launched its global LEGO Build Day campaign to bring the family together, to share the joy of building and creating using LEGO bricks. Here are some of the brick creations that LEGO fans around the world shared over social media using #LEGOBuildDay.

And though this post may come a bit late, I sincerely wish from my heart that LEGO Build Day has been a memorable event to you and to every family that the LEGO brick has touched. Yes, this year may have been difficult with all the craziness that 2020 has brought in but like what I’ve said, there’s always something to thank for and to be happy about, such as the simple joys of spending this season with your loved ones and creating new traditions such as building with LEGO.

So with all of us here in The Brick Show, we just wish all of you a very merry Christmas and cheers to a hopeful 2021!  Hope your LEGO Build Day turned out great.

Check Out the December 2020 LEGO Store Calendar and Featured Freebies

We’re just counting the days before we once more share the spirit of the holidays. And despite the current pandemic that drastically altered our lives, there are still plenty of reasons to make this holiday season fun and worthwhile. So if you’re still out and about planning your Christmas wishlist, then you may want to check out the December 2020 LEGO Store Calendar, and all the freebies and offerings that it has in store.

The past months saw LEGO struggling to open its physical stores to the public because of the limitations imposed by the pandemic. However, now that safety protocols are in place and people are now more conscious of keeping these health protocols, LEGO has gradually opened its brand stores once more to the public. In fact, some of their promotional freebies are now exclusively available in-store for those who will opt to make the most out of the LEGO Store experience.

That being said, let’s take a look at the promotional offerings that LEGO has in store for December. You may also download a PDF version of the December 2020 LEGO Store Calendar right here.

Free LEGO Seasonal Ice Skating Rink  (40416)

December 1 to 24, 2020, or until supplies last. 

December 2020 LEGO Store Calendar

This year’s LEGO holiday season exclusive freebie is the minifigure vignette, LEGO Ice Skating Rink (40416). This seasonal gift-with-purchase set features a playable, rotating skating rink with two minifigures. This exclusive set will be added to your cart automatically for free once your single-receipt purchase of LEGO products reaches $150 or more both in-store and online via LEGO Shop@Home.

 

Free LEGO VIP Stationery Holiday Gift Set 2020 (5006482)

December 1 to 15, 2020, or until supplies last. 

December 2020 LEGO Store Calendar

Here’s a great way to wrap up your LEGO holiday presents. As a LEGO VIP member and for every LEGO qualifying purchase of any LEGO sets or products worth $40 or more, will entitle you to this free LEGO Stationery Holiday Gift Set. Each set comes with a nice collection of gift wraps, gift bags, tags, stickers, and ribbons. This promo is available for LEGO VIP members from December 1 to 15 or while supplies last, so be sure to time your purchases during these dates if you want to add that extra LEGO touch to your holiday presents. This offer is also available both in-store and online.

 

Free LEGO Creator Train (30575)

December 14 to 24, 2020, or while supplies last. 

December 2020 LEGO Store Calendar

It’s nice to see that LEGO is throwing in another freebie for those who will be diving into the last leg of the holiday shopping rush. It is also interesting to note that the LEGO Creator Train (30575) polybag will only be offered as an in-store promotional for those who will be making their purchases in LEGO brand stores during these promo dates. This polybag freebie will be added to your cart for every qualifying LEGO purchase of $40 and above.

As a final note, I have to say that I kind of miss the monthly in-store events and additional freebies that LEGO used to sponsor. But I guess it’s a necessary sacrifice to make sure everybody is safe. I just hope this pandemic will soon end and that 2021 will offer a better, brighter year for all of us. Happy holidays everyone!

2021 LEGO Creator Expert Modular Set To Be Revealed Soon

We’re just a few days shy before we enter the last month of the year, and as is customary for LEGO, we are now in for a treat this Black Friday as we are about to witness the reveal of the upcoming 2021 LEGO Creator Expert Modular set that fans have been waiting for.

The teaser announcement came via LEGO’s social media channel, alongside other things to expect this Black Friday such as the LEGO Creator Expert Colosseum (10276) and other LEGO sets that were popular this 2020.

Word on the brick street says that this might be a modular police station that somehow resembles a museum at the same time. It somehow follows a building design with a classic Venetian vibe. It is also said to have around 3,000 pieces, featuring three or four levels, and also a helipad. It includes five minifigures, three of which are police officers. I’m not at liberty to show any images because of obvious embargo reasons, but if you don’t mind the spoilers, here’s a link to that image courtesy of eagle-eyed fans over at Eurobricks. This image was supposedly taken from a third-party retailer who is all too eager to share the details of this new 2021 LEGO Creator Expert Modular Set.

The anticipated 2021 LEGO Creator Expert Modular set is said to be a police station. We’ll just have to wait and see if it is the case. 

If such is the case, then having a police station is a nice addition to your sprawling LEGO City/Modular creation. I also like the fact that the LEGO designers behind this set opted for a classic Venetian-like approach (Brickset guesses that it is Chris McVeigh who is behind this set) for this next modular offering. This sets it apart from other LEGO City Police buildings that show a modern architectural design befitting of the LEGO City theme.

This upcoming 2021 LEGO Creator Expert Modular Set is slated to be revealed as part of LEGO’s Black Friday Showcase which will stream on Facebook at 10 AM EST/3 PM GMT/4 PM CET. Be sure to keep tabs on LEGO’s social media pages, and here at our blog site for more updates.

LEGO Shop@Home Implements A Queuing System in Time For Black Friday

We’re just literally counting the hours on this side of the globe before LEGO Shop@Home’s Black Friday deals go live. However, you might have to add a healthy amount of patience as you go through LEGO’s online shopping portal. Because as it turns out, it seems that LEGO has implemented a sort of queuing system to manage the high volume of site visits that the portal is currently having.

Black Friday

And this queuing system seems to be global – Brickset also shares the same observation over at LEGO’s UK portal, and even in Australia. In some parts of the US, even though Black Friday deals have not gone live yet, the same thing can be observed. In fact, as I am writing this, I am visitor #1409 out of 2,560 people waiting online to visit the portal. It’s a good 10 minutes wait before the site refreshes again and I’m allowed access.

As far as I can recall, this is the first time that I have experienced this kind of site visitor management system over at LEGO Shop@Home. I’m not really sure if I’ll be happy about it or what, but I guess this is an expected consequence of the pandemic considering that many of us are now forced to shop for our Black Friday deals at the safety of our homes. Yeah, it’s a bit troublesome to experience this kind of virtual queuing, but in the long run, the safety that it provides in this time of pandemic is something that is welcomed.

If given the opportunity, I’ll try to make another post to share some of the hottest LEGO Black Friday deals out there, and other freebies that may follow. So be sure to stay tuned.