Who could have known at first go that this year 2018 packs a triple-threat of sorts in terms of anniversaries pertaining to The LEGO Group, the company that brought the world arguably its most recognizable toy brand? Such a series of momentous celebrations needs great media coverage, and it did. In commemoration of the 60th Anniversary of the ubiquitous LEGO Brick and the 40th Anniversary of the LEGO Minifigure (2018 is also the 50th Anniversary of the LEGOLAND theme park line), there’s going to be a special edition print issue of Newsweek featuring LEGO: The Toy that Changed Our Lives.
This Newsweek Special Edition is being done by Topix Media Lab and is sure to have a lot of great features on the storied history of LEGO and everything it’s done for the toy industry and market. Its colorful cover with some of the most well-known minifigures, together with the most recent ones such as those from LEGO’s commemorative Series 18 collectible minifigures, impressively says it all.
Newsweek Special Editions is proud to present 60 years of the LEGO Brick, a one-of-a-kind celebration of the number one building system in the world. Featuring exclusive interviews with LEGO’s brightest minds, never-before-seen photos and a special tribute to the 40th anniversary of the LEGO minifigure, this 100-page glossy special collector’s edition is a must have for any LEGO fanatic.
The best part is, interested LEGO fans won’t have to wait long to read it. Newsweek’s LEGO: The Toy that Changed Our Lives special collector’s issue will be available next week on Tuesday, July 17, both on magazine stands or even online at with Media Lab Books here.
The title pretty much sums up the global LEGO building community for this long-running toy brand, and the magazine will make a great non-brick addition to one’s overall LEGO collection, with its milestone celebration connection.