The LEGO Ambassador Network or commonly known as LAN within the LEGO fan community has just released the AFOL Passion Survey. The purpose of the survey is to let the LEGO Group know what most likely fuels our interests, passions, and hobbies to better align their 18+ offerings to what really matters among adult fans of LEGO.
Since last year, The LEGO Group had made decisive changes to its product line-up to specifically cater to the adult LEGO fan community. The LEGO 18+ subtheme has grown exponentially since then, with LEGO recognizing the fact that the iconic brick is no longer just a children’s toy. From LEGO Art, Ideas, Creator, Disney, Nintendo, and more, almost every non-licensed and licensed theme as of today have an 18+ set to boast. It’s great to know that LEGO has acknowledged this fact, and looks forward to offering more sets with the older LEGO fan in mind. Hopefully, through this survey, we can somewhat get our message and passions across in a more meaningful way.
The survey is relatively short and will take 15 minutes of your time to complete. Read the complete announcement below in case you’re interested, and click on the link below to access the survey form.
As an AFOL, we know you are passionate about building – but what else are you passionate about? Do current sets support your interest? How do you connect with the community? How engaged are you with the LEGO Group?
Our department is conducting a new survey on AFOL Passion. We want to answer these questions so we can better understand our AFOL audience and what they love the most. We have done similar surveys in the past but it’s time to update our information to stay up-to-date
The survey is anonymous and open to everyone, everywhere. We estimate it’ll take about 15 minutes to answer, and the feedback you give us will help us better understand how to engage with the AFOL community.
Please take the share and share it here. Right now we have no end date and will close the survey when our response rate reaches a set threshold.
Following the announcement of the 16 finaliststhat made it through the gruelling Design Review Stage of LEGO and Bricklink’s AFOL Designer Program, the stage is now set for backing up your most favorite MOC finalist, with the hope of reaching its 100% goal of making it an official LEGO set. Some of these finalists have already reached its goal as of this posting, with some vying for support until April 15 when the AFOL Designer Program pre-order campaign ends. Here are the finalists once again, now with their respective pre-order price indicated. Click on the following links to know more, and if you wish to back this project by placing your pre-order.
Backers have until April 15 to support their favorite project, and they have up 3 pre-orders per set. After the pre-order periods ends, then backers and online supporters who pre-ordered can get their sets by May ahead of everyone else when the projects hit store shelves later in the second half of the year. Which one is your favorite?
For so many decades LEGO and its products have meant many things to so many people. They’ve been toys, educational aids, and a medium of artistic and architectural expression just to name a few. LEGO also have been tapped for research and physical therapy. And this time around, LEGO’s many products are being hyped as…an actual alternative to yoga? A LEGO advertisement has been making rounds in Instagram, targeted towards “millennial” users from the UK. It shows a woman failing to achieve some peace doing yoga exercises, and then knowing the joy of learning of how to de-stress by building with LEGO bricks.
“Need an escape?” goes the Instagram vid’s accompanying caption. “Building with Lego bricks reduces stress and improves your well-being. It’s Zen, in the shape of a brick.” This rather on-the-nose commercial enticement for more grownups to become AFOLs is the brainchild of LEGO Creative Play Lab, based on current research.
“There is a movement back to what may be more hands-on and physical,” says LEGO CPL vice president Tom Donaldson. “The boundaries between physical and digital play are blurring, and that is the future of play.” In a way, this social media ad is a follow-up to LEGO Forma, a new product line the company has introduced via crowd-funding that’s particularly geared towards adult builders.
Another statement by The LEGO Group all but heaps thanks and praise towards the AFOL community, both the longtime ones and those who’re more recently joining the bandwagon. “We have a strong adult fan-base who shares the passion for the LEGO brick and the endless possibilities it brings to creative expression,” so the statement goes.
So if you need to unwind and would like to find that bit of a measure of peace, then remember that you can always grab that brick bin and try to de-stress by building with LEGO bricks.